A well-optimized LinkedIn profile can help you get noticed online. While it’s not a magic fix, it can open new opportunities that may not come from simply sending out applications. Think of your profile as a chance to share your story and show off what makes you unique. Here are a few ways you can make the most of LinkedIn and let your strengths stand out.

1. Define Your Personal Brand’s Core Message

This is the first step before you put anything on your profile. This foundation will shape how people will perceive you online. Your core message should encapsulate what you’re genuinely passionate about, what you’re good at, the outcome you help achieve, and what your industry or audience needs. You can fill in the blanks on this sentence:

“I help ____ do _____ by _____.”

You can also reach out to three trusted colleagues and ask them the first three words that come to mind when they think of your professional strengths. Look for the patterns and start from there.

2. Create A Profile That Tells Your Professional Story

Your LinkedIn profile isn’t a static resume, but a story of your career. Treat every section as an opportunity to guide a visitor through your professional journey. Show them who you are and the value you bring. First, write a keyword-rich headline to help your profile appear in more searches and enable people to find you quickly. Instead of using the usual “Job Title at Company” template, try this:

[Your Title] | Helping [Target Audience] with [Value] | [Industry Keyword or Specialty]

Next, upload a high-quality, professional headshot and banner image that communicates your expertise. In the “About” section, briefly tell the story of your career and highlight two to three major achievements. End with a call to action, such as inviting people to connect or to send you a private message. 

3. Develop A Content Strategy That Builds Authority

Consistent posting can make your profile more visible to others. It takes about 20 social media posts per month to reach 60% of your audience on the platform. You don’t need to become a full-time content creator to build your brand. Start committing to one post per week. 

Find one interesting idea, article, or research related to your industry and write a short post sharing your unique take on it. You can also use LinkedIn’s poll feature to ask a question, create engagement, and learn about your audience’s opinions.

4. Learn How To Respond Well

Your personal brand shines the most when you interact with people. Responding to comments and direct messages is your first line of engagement. Acknowledge them promptly. A simple, “Thanks for sharing your perspective,” shows you’re present, listening, and may get you an interview for a dream job.

After leveraging your LinkedIn to snag a promising opportunity, you have to nail the conversation. This is where your brand goes from digital to tangible. Take the health care industry, for example. The United States Bureau of Labor Statistics expects employment in health care occupations to grow by 13% between 2021 and 2031, suggesting plentiful opportunities but fierce competition. Being prepared for common interview questions is what will validate the powerful personal brand you’ve built.

5. Engage With Your Network

Engagement helps build a sense of community. Take a moment to cheer on your connections, celebrate their wins, and offer a helping hand when you’re able. These gestures can make a positive impression on recruiters and even open new doors for you. 

Each morning, spend five minutes on your feed. Leave two thoughtful comments on others’ posts and share one person’s accomplishment or a post that you found valuable. Acknowledge work anniversaries, promotions, and new jobs. Who knows, a quick “Congrats!” might reopen a conversation with a valuable contact.

Control Your Narrative

Building a strong personal brand is all about taking small, meaningful steps. Start by thinking about the message you want to share, update your profile, and connect with others genuinely. When you show up authentically, the right people are more likely to notice you.

This article How To Leverage LinkedIn To Build A Powerful Personal Brand Identity was originally published on HerAgenda.com

New funding models are emerging to support innovation in climate technology. While venture capital and government programs have historically driven much of the sector’s growth, philanthropic tools like donor-advised funds (DAFs) are increasingly influencing how climate solutions are financed. According to the National Philanthropic Trust, assets held in DAFs have grown significantly in recent years, creating a substantial pool of capital that donors can direct toward environmental and climate initiatives.

As donors look for ways to align their philanthropy with long-term environmental goals, many are using DAFs to support nonprofits, climate research, and emerging technologies designed to reduce greenhouse gas emissions.

Understanding Donor-Advised Funds

A donor-advised fund is a charitable giving account managed by a sponsoring organization, such as a financial institution or community foundation. Donors contribute cash or appreciated assets, receive an immediate tax deduction, and then recommend grants to nonprofit organizations over time.

This structure provides flexibility that traditional charitable giving often lacks. Instead of distributing donations immediately, assets can remain invested within the fund and potentially grow, allowing donors to increase their long-term philanthropic impact.

DAFs have grown rapidly over the past decade. According to The Chronicle of Philanthropy, assets in donor-advised funds reached roughly $326 billion in 2024, with tens of billions distributed to charities annually. This growth has made DAFs an increasingly influential force in philanthropic funding.

Climate Tech’s Expanding Role

Climate technology, commonly known as climate tech, refers to innovations designed to reduce greenhouse gas emissions or help societies adapt to environmental change. The sector includes renewable energy systems, carbon-removal technologies, sustainable materials, climate data platforms, and resilient infrastructure.

Although climate tech investment surged in the past decade, funding cycles can fluctuate with economic conditions and policy changes. Nevertheless, investment in climate innovation continues to attract attention from investors and institutions alike. For example, venture firm Volo Earth recently raised a climate-focused investment fund to support early-stage environmental technologies, according to The Wall Street Journal.

In this environment, philanthropic capital can help bridge funding gaps, particularly for early-stage technologies that require long development timelines before reaching commercial viability.

Activating Philanthropic Capital

One of the most notable developments in a DAF can be the growing interest in using philanthropic capital for impact investments. Instead of sitting in traditional portfolios, some donor-advised fund assets are being directed toward mission-driven enterprises and environmental solutions.

Programs such as RSF Social Finance’s Double Impact Donor-Advised Fund allow donors to invest unused DAF assets into social enterprises addressing environmental and community challenges. During its pilot phase, approximately $16 million in DAF assets were invested in impact-driven ventures.

Environmental initiatives are also emerging within philanthropic networks. For example, One Percent for the Planet’s Planet Impact Fund helps donors align their charitable investments with companies focused on sustainability and climate solutions.

These initiatives can reflect a broader shift toward “impact philanthropy,” where charitable capital is used not only for grants but also to support investments that generate measurable environmental outcomes.

Building A Climate Legacy

As climate risks continue to grow, philanthropic funding will likely play an increasingly important role in supporting technological solutions. According to Climate Works Foundation, donor-advised funds offer a flexible and tax-efficient way for individuals and families to contribute to climate innovation while building a long-term charitable legacy.

By combining strategic grantmaking with impact investing, donors can direct capital toward organizations and technologies working to address one of the world’s most pressing challenges, as per Climate Reality Project. In a sector where early-stage research and experimentation often struggle to attract traditional funding, philanthropic capital from donor-advised funds can help accelerate the development of solutions that shape a more sustainable future.

This article Building A Climate Tech Legacy Using Donor-Advised Funds was originally published on HerAgenda.com

For first-time founders, choosing the right website platform can mean the difference between a fast, professional launch and costly delays. Website builders are no longer just publishing tools, as they’re evolving into a business infrastructure that shapes growth. 

In fact, 45% of small businesses use platforms like Wix, Squarespace, and WordPress for their ease of launch and all-in-one functionality, according to Zipdo. In 2026, the ideal platform balances speed, scalability, and aesthetics, letting entrepreneurs launch quickly, manage efficiently, and scale with ease. 

For those looking to build their next website, three platforms consistently stand out: Squarespace, WordPress, and Webflow. 

Here’s how they compare across key factors, including ease of use, integrated features, overall costs, and more. 

Ease Of Site Launch

Squarespace: This platform is designed for speed. Its drag-and-drop editor and prebuilt designer templates let founders get a professional-looking site online within hours. No technical skills are required, making it ideal for entrepreneurs who want to focus on business, not coding.

They’ve also recently introduced Blueprint AI. It’s a guided design system that enables users to construct fully customised websites through a streamlined five-step process. 

WordPress: This option offers more flexibility but comes with a steeper learning curve. While WordPress.com simplifies setup, self-hosted WordPress.org requires domain setup, hosting configuration, and plugin selection. Launching quickly may require some technical know-how before starting. 

Webflow: This strikes a balance between design freedom and speed. Its visual editor allows drag-and-drop site building, but unlike Squarespace, there’s more customization potential. However, beginners may need a short learning period to fully leverage its capabilities.

Maintenance and Updates

Squarespace: Maintenance is mostly hands-off. Squarespace handles updates, security patches, and hosting, freeing founders from technical upkeep. This makes it attractive for busy entrepreneurs who prefer focusing on content and marketing.

WordPress: Maintenance is a larger responsibility for this platform. Founders must manage updates for WordPress core, themes, and plugins. Security requires attention, and hosting choices affect site speed and reliability. This platform works well for founders willing to invest time or hire support.

Webflow: This platform offers automatic updates and reliable hosting. While more complex than Squarespace, Webflow reduces maintenance headaches compared to WordPress. Its CMS and design tools are integrated, so founders can update content and layouts without touching code.

Cost Transparency

Squarespace: A predictable pricing plan is offered, ranging from $16 to $49 per month. All-in-one packages include hosting, SSL certificates, and support. The transparent costs make budgeting straightforward for first-time founders.

WordPress: While WordPress can be inexpensive upfront, its costs vary widely depending on hosting, premium themes, and plugins. The software itself may be free, but ongoing expenses can escalate unexpectedly if advanced functionality is required.

Webflow: This platform’s pricing starts at $14 per month for basic sites and scales with CMS and business features. Its pricing is more transparent than a self-hosted WordPress setup, though advanced features may increase monthly costs.

Integrated Tools And Features

Squarespace: This platform shines with built-in features such as email campaigns, analytics, and e-commerce tools. Entrepreneurs can manage most aspects of their site without third-party integrations, reducing complexity.

Long associated with sleek, design-led templates and tools that allow users to build professional sites without coding knowledge, the company now expands its offering with a feature that promises more than 1.4 billion possible design combinations, all without requiring users to start from a blank canvas.

WordPress: On the other hand, WordPress excels in flexibility and extensibility. Nearly tens of thousands of plugins are available for SEO, e-commerce, analytics, and more. While powerful, integrating and maintaining these tools may require technical skills.

Webflow: Webflow offers a diverse CMS, SEO controls, and e-commerce functionality. Its visual design tools and integrations allow more control over custom interactions and animations, giving founders professional-level features without extensive coding.

The Bottom Line

For first-time founders in 2026, Squarespace may be ideal for speed and simplicity, WordPress is best for full customization and extensibility, and Webflow offers a middle ground with advanced design freedom and integrated tools. Choosing the right platform depends on your priorities, such as launch timeline, scalability, or ultimate flexibility.

Ready to see what Squarespace can do for you? Get started with a free trial, then use code HERAGENDA10 for 10% off a new Squarespace plan.

[Editor’s note: This content is sponsored by Squarespace. All editorial views expressed are the author’s own.]

This article Best Website Platforms For Entrepreneurs In 2026 was originally published on HerAgenda.com

Technology is a foundational part of the modern world. You might use it to run your business, finish your everyday work, or manage personal responsibilities. No matter how you use digital devices, you could benefit from a digital well-being audit. Learn how reviewing your typical tech usage could unlock a deeper understanding of your health and productivity.

1. Evaluate Your Typical Schedule

Americans spend four hours and 30 minutes on their phones each day. You may spend even more time on your computer or tablet. Your results also depend on your lifestyle. A software engineer will have higher per-hour stats, but not because they’re watching YouTube all day.

Estimate how many hours you spend looking at electronics to gauge your baseline. If you understand what your typical tech usage currently is, you’ll have a better idea of what to address first.

2. Consider The Physical Effects

Understanding how often you’re using digital devices is essential for a well-being audit, but you should also reflect on your physical health. Tech usage can change how you feel by affecting your posture.

Spending too long on your phone might make you experience tech neck, which can cause headaches and upper back pain if you’re looking down at a screen for hours. You could even feel stiff after sitting in a computer chair all day or exhausted from staring at a bright screen.

Take notes on how you feel during a typical day if you’re unsure what potential physical effects your screen time might cause. If you match your symptoms to your typical usage stats, you’ll see which devices are most affecting your physical health.

3. Ask If You Feel Happy

Your well-being also includes your mental health. A digital audit should feature time to reflect on how you feel after using your phone or computer. If you never become happier or calmer after scrolling social media, you may find extra motivation to change your screen time habits.

Start thinking about how you’ll fill your time if you’re not watching Netflix or scrolling news feeds. You might spend more time indulging your curiosity through free play to feel uplifted without using a screen.

Adult play is anything that you do for fun. You might start crafting, join a community club or start a tabletop game with friends. As long as you feel better, you’ll know you’re heading in a healthier direction.

4. Use A Supportive App

Apps that monitor phone activities allow you to set timed limits on social media usage or other apps that affect your well-being. See what’s available with your phone’s iOS or Android system.

You could set limits for after-work hours, preventing your digital well-being goals from affecting your professional life. You could even lock social media away during work to improve your job performance. 

5. Set Better Boundaries

Consider what a technology boundary might resemble in your everyday life. You could turn your laptop off after work or spend a limited time looking at social media.

Researchers found that people who turned off notifications on their phones felt their usage become intentional, which could be a good starting place. The best goals will address the specific tech usage that you’ll uncover while reflecting on your schedule and personal screen time.

6. Remain Flexible Through Self-Compassion

Sometimes, you’ll stick with your new screen time limits without any issues. Other days will be more challenging. When you find yourself falling back into old habits, remember to give yourself grace.

Being hard on yourself will worsen your mental health, which undermines your digital well-being audit goals. Self-compassion can also shield you from worsening depression during periods of burnout because you’ll take care of yourself instead of adding to your anxiety.

Energize Your Professional Life

If you feel healthier and happier, you’ll gain renewed energy to pour into your work life. A digital audit could result in boundaries that manage your tech usage during work better. Remember to give yourself grace as you adjust to a new relationship with technology to maximize your healing.

This article Auditing Your Digital Well-Being For Peak Professional Performance was originally published on HerAgenda.com

Long gone are the days of traditional concepts of relationships; millennial women are defining their standards on their own terms in both the professional and personal realms. Instead of feeding into societal norms that present unrealistic expectations, millennial women are reshaping what it means to live by their means.

Marriage, a house, and a baby carriage, in that order, is no longer the standard that millennial women subscribe to. Unlike their predecessors, the idea of marriage isn’t a priority or ultimate goal. In many ways, buying a home with a partner presents a commitment equivalent to marriage, as the arrangement is on paper.

The Major Reasons Millennial Women Opt For Buying A House With A Partner

With the economy and inflation living together with a partner makes perfect sense; from the likes of rent, groceries, gas, and pretty much everything else you need to survive being spiked in price, having someone to lessen the load could be considered a godsend. Buying a home takes away the stress of increased rent every year and moving; additionally, purchasing a home is a big move, and having something you own, with a partner, is a commitment and a symbol of intention for longevity.

According to Fortune, in October 2023, mortgage rates peaked at 8%, a two-decade high, and have since dropped to 6.34%. Elevated home prices across the U.S., along with consumer challenges associated with an inflationary period, have made homeownership the least accessible it’s been in decades, particularly for younger generations. Home prices are up about 50% in the past five years, according to the Case-Shiller Home Price Index.

The Risk Of Buying A House Before Spouse

Though buying a home with a partner before marriage for millennial women doesn’t seem like a big deal, legally, it can be a risk. According to Business Insider, if the relationship ends, there could be mortgage and legal fees involved with taking a person off the mortgage or home deed. And ultimately, if the home is sold, the pair would split the loss.

As an alternative, Spokane Journal suggests is to create a legal entity, such as an LLC, to hold the property and in which both individuals are members. But don’t forget to draft an operating agreement, too, which would head off issues in case of a breakup.

Why Millennial Women Aren’t Rushing Towards Marriage

According to Thought Catalog, millennials, generally speaking, are turned off by the idea of divorce. Some Generation Y individuals grew up in single-parent homes or juggled the balance of living between divorced parents. The economic, emotional, and relational implications of divorce are enough to make millennials want to find that sense of certainty before walking down the aisle. If that means taking 10 more years to find it, then so be it.

Another factor that millennial women have is education. Higher education brings enlightenment, empowerment, and engagement. These essentials allow for a wider perspective and opportunities professionally that can shape one’s thoughts on marriage. So instead of getting married and being a stay-at-home wife building a family (which is perfectly fine), driven millennial women would rather build an empire.

Ultimately, millennial women are paving their own way, despite the baby boomer footsteps that came before. By creating a new path, they are adapting to circumstances that generations before didn’t have to. Though some millennials do still hang onto traditional values, they are reshaping what their lives could be and look like. This is a testament to millennials as a generation, as professionally, millennial women have created their own lanes as entrepreneurs, proving that they can be bosses and live the lives they desire.

This article House Before Spouse: How Millennial Women Are Reshaping Traditional Values was originally published on HerAgenda.com

Artificial Intelligence has sprung up rather exponentially in the past few years, and this is especially possible because of the previous innovations and achievements in computer science, engineering, and technology. 

From as early as the 1900s, Black STEM pioneers were already laying critical foundations for what would eventually become modern artificial intelligence. These innovators’ core concepts include high-performance computing, computer science, mathematics, information systems technology, security technology, and semiconductor engineering. Their contributions shaped the model and algorithms that created today’s AI systems. 

In this article, we recognize these pioneers and their achievements, accomplished in an untoward and adverse environment. 

1. Philip Emeagwali 

Phillip Eneagwali is a Nigerian whose education was disrupted by the civil war. He joined the army at 13 and later moved to the United States, where he studied mathematics at Oregon State University.

Emeagwali is distinguished by his grand inventions in computer science. He saw an innate efficiency in the way bees operate with honeycomb, determining that computers that use this process could be the most efficient and powerful. Emulating this model, Emeagwali used 65,000 processors to invent the world’s fastest computer, which performs computations at 3.1 billion calculations per second. 

Emeagwali won the Gordon Bell Prize for price-performance and high performance in a computing application for contributing a novel mathematical equation to oil-reservoir modeling. His computers are currently being used to forecast the weather and to predict the likelihood and effects of future global warming.

Together, his work supports AI by enabling the parallel computing power needed for tasks like pattern recognition and large-scale data analysis.

2. Marie Van Brittan Brown

Marie Van Brittan Brown developed the first home security system. Her invention was the first closed-circuit television security system and paved the way for modern home security systems used today. Working irregular hours in a high-crime area, she invented a way to see who was at her door.

She invented a security system which consisted of four peepholes, a sliding camera, television monitors, and two-way microphones. These items created a closed-circuit television system for surveillance, also known as CCTV. The two-way microphones allowed Brown to communicate with the person outside. She also had a remote that would allow her to unlock the door from a safer distance. Lastly, she could press an emergency button that would send an alarm to the police or security.

Brown’s contribution to home security led to her invention being cited in 32 subsequent patent applications. Her invention formed a system that is still relevant in today’s society.  

Brown’s invention influenced AI by laying the foundation for intelligent surveillance systems, enabling today’s AI-powered tools such as facial recognition, motion detection, and automated threat alerts used in modern security technologies.

Dr. Victor Lawrence

Born in Ghana, Dr. Victor Lawrence is an Electrical Engineer who received his BSc. and PhD degrees from the University of London. He is renowned for his work in global telecommunications. He improved the transmission for the modern internet by making high-speed connections more available. 

His contributions paved the way for multiple developments in broadband, DSL, HDTV technologies, and wireless data transfer and stimulated the growth of the global Internet. His work advanced data encoding and transmission, modem technology, silicon chip design, ATM switching and protocols, as well as speech, audio, and digital video technologies.

Spending much of his career at Bell Labs, he manipulated data for faster and more reliable travel over telephone lines. He streamlined signal travel while using less bandwidth, and his chipsets formed the heart of voice-band modems and DSL technologies that both use telephone lines. Dr. Lawrence helped turn the internet into a global industry useful for more than simple text-based functions.

Dr. Victor Lawrence’s work influenced AI by providing the high-speed, reliable data transmission and digital signal processing infrastructure that modern AI systems depend on for real-time communication, large-scale data transfer, and speech, audio, and video processing.

Dorothy Vaughan

Dorothy Vaughan studied mathematics at Wilberforce University and subsequently joined the National Advisory Committee for Aeronautics (NACA), a group of female mathematicians who performed complex calculations by hand. Vaughan transformed this opportunity into a 28-year career as a mathematician and programmer at Langley Research Center. 

Vaughan developed algebraic methods for calculating machines and other hard-to-solve problems for which she was specifically recommended to supervise. She also specialized in flight path calculations, which contributed to the Scout Project, a solid-fuel satellite system. Vaughan also calculated flight trajectories enabling Mercury-Atlas 6, the first U.S. human spaceflight program, which sent John Glenn into orbit.

She served as the first African-American manager at the National Aeronautics and Space Administration, formally NACA. Dorothy helped to shape the space race, in addition to race and gender relations. She influenced Artificial Intelligence by helping pioneer early computer programming and algorithmic problem-solving, which form the foundation of modern automated and intelligent systems.

Dr. Clarence Ellis

Dr. Clarence Ellis was the first African-American to earn a PhD in computer science. He received a bachelor’s degree in mathematics and physics from Beloit College in Wisconsin, where he was the only black undergraduate.

Afterwards, Dr. Ellis enrolled in MIT for graduate school, but only stayed a short time because of his civil rights activism. He eventually attended graduate school at the University of Illinois at Urbana-Champaign, where he worked on hardware, software, and applications of the ILLIAC IV supercomputer.

Dr. Ellis held positions at Bell Telephone Laboratories, IBM, Xerox, Microelectronics and Computer Technology Corporation, Los Alamos Scientific Laboratory (now Los Alamos National Laboratory), and Argonne National Laboratory. 

Dr. Ellis worked at Bell Labs from 1969 to 1972 on probability theory applied to computing. In 1972, he became an assistant professor at the University of Colorado Boulder to work on operating systems research. Afterwards, he headed a group at the Palo Alto Research Center (PARC) that developed Officetalk, the first office system to use icons and Ethernet to allow people to collaborate from a distance. 

Dr. Ellis is one of the pioneers of the field of operational transformation, which examines functionality in collaborative systems. Operational transformation exists in a host of computer applications, including Apache Wave and Google Docs. 

Dr. Ellis influenced AI by pioneering collaborative computing techniques that enable real-time coordination and adaptive intelligent systems.

Dr. Evelyn Boyd Granville

Dr. Granville attended Dunbar High School, a prestigious African American high school in Washington, D.C. She excelled in her studies and, upon graduation, attended Smith College on a scholarship, earning her Bachelor of Arts in mathematics.

Evelyn Granville performed pioneering work in the field of computing. She was the second black woman to earn a Ph.D. from an American university. Afterwards, she joined IBM’s Aviation Space and Information Systems division, where she worked on various projects for the Apollo space program, including digital computer techniques.

Her work here played a key role in developing software for space exploration. During the height of the U.S. space race, she worked on NASA’s Project Vanguard and Project Mercury. These projects were pivotal in launching America’s first satellites and sending astronauts into space. She developed computer programs that analyzed satellite orbits and spacecraft trajectories, helping ensure the success of these groundbreaking space endeavors. Her work on these projects contributed directly to the advancement of the United States’ space program, which eventually led to the moon landing.

She influenced AI by pioneering the use of computers to solve complex mathematical problems automatically, a practice that underlies today’s data-driven systems.

This article How Black STEM Pioneers From 1926 Built The Foundation For 2026 AI was originally published on HerAgenda.com

If you take a look at your social media feed, you’ll soon realize that the digital world is saturated with AI-generated content, bots, and algorithmic feeds. But the thing that still matters most is something only humans can genuinely build: trust. For entrepreneurs and small business owners, brand trust has become the most scalable long-term asset. It’s what allows a business to grow beyond one-off transactions into durable relationships, and it becomes especially powerful when so much of the content around your audience feels generic, automated, or interchangeable.

What Brand Trust Really Means

At its core, brand trust is your audience’s confidence that you will do what you say you will do, over and over again. As Qualtrics explains in this research on brand trust, it “grows as a brand consistently lives its values and meets the expectations it has established in the minds of its customers.” A recent Clutch brand authenticity survey found that 97 percent of consumers say authenticity influences their decisions, 85 percent say they bought from a brand because it felt authentic, and 70 percent are willing to pay more for brands they perceive as real. Those are bottom-line numbers, not soft metrics.

That’s exactly what makes it such a powerful, scalable asset for companies: every honest interaction, fulfilled promise, and aligned decision feeds into a growing reservoir of trust that competitors can’t easily copy. 

Why AI Makes Trust Even More Important

Marketers already use artificial intelligence in everyday marketing. Brands use it to generate copy, respond to customer messages, and personalize recommendations. Used well, AI can absolutely enhance the customer experience. 

But there’s a growing paradox. 

As AI gets better at sounding human, consumers are becoming more skeptical of content that feels too perfect, too polished, or too generic. A recent Forbes analysis of consumer research shows that AI‑like content makes consumers trust brands less and see them as less authentic, relatable, and trustworthy. AI can support your systems, but only the humans in your business can earn your customers’ trust.

4 Ways To Scale Brand Trust

Publishing more posts, emails, or ads does not automatically build trust. Consistently delivering on your promises does, and that equity compounds over time. Research published in Electronic Commerce Research and Applications shows that when customers trust a brand, they are more likely to stay loyal, continue purchasing, and engage in positive word‑of‑mouth over the long term, the kind of behavior that expands revenue potential far beyond any single transaction.

1. Practice Transparent Communication: Research from the Kearney Consumer Institute on “Building trust in an age of skepticism” shows that in a low‑trust environment, brands earn consumer confidence by being clear and consistent about what customers can expect. Kearney highlights that brands that “avoid potential trustbusters like shrinkflation, price increases, formula changes, and shifting return policies—even when tinkering with the experience would improve the brand’s margins.” 
   
2. Deliver Consistently On Your Promises: As the Yale School of Management explains in its piece on navigating brand trust in modern marketing, trust grows when a brand’s actions reliably match what it says it stands for. They note that brands must not only offer a quality product, but also provide quality service by “attending to consumers’ needs, delivering on promises, and demonstrating ample knowledge and expertise in the category.” In a crowded, skeptical market, consistently doing what you say you will do becomes a core way to earn and sustain brand trust over time.
   
3. Be Open About How You Use AI: As the World Economic Forum notes in its discussion of consumer trust and AI, companies are expected to demonstrate that their systems are ethical, explainable, and used with care, and those that proactively do so are more likely to be trusted and recommended by consumers. In their report, they claim that “those who openly communicate in this way about how their technology works are more likely to be trusted by consumers to use AI to its full potential.” 
   
4. Leverage Social Proof As A Trust Signal: According to an article by Wharton Executive Education, social proof is one of the most important trust signals for modern businesses. Customers increasingly rely on reviews, ratings, and visible demand, like a busy store or long line, to decide which brands to trust. When people can see that others have chosen and endorsed a business, it reassures them that the company is legitimate and likely to deliver a good experience.
   
   
   

This article Why Brand Trust Is The Most Scalable Asset In A World Of Artificial Content was originally published on HerAgenda.com

Black media has come a long way since Freedom’s Journal’s 1827 debut. Founded by Samuel Cornish and John Russwurm, a four-page, four-column standard-sized weekly hit the stands on March 16th. Freedom’s Journal was the first Black-owned and operated publication in the United States, paving the way for media as we now know it.

Black media ownership is a cornerstone of the Black community. Providing valuable resources, coveted information, and a strong glue connecting the culture. Black media recorded the history of yesterday and will inspire the generation of tomorrow.

Black Media Moved The People

Fast forward to the year 1905, the age of “The Great Migration.” At the center of this mass exodus of African-Americans from the South sat The Chicago Defender. This popular publication positioned Chicago as a place of opportunity for Black people. The power of the press guided Black families from the South to prosperity in the North, Midwest, and Western states of the country.

Breaking Barriers

The work pioneered by The Chicago Defender shaped the future of America’s most successful daily newspaper, Atlanta Daily World. This newspaper successfully obtained advertisements from national companies such as Coca-Cola and employed the first reporter, Harry McAlpin, to cover a presidential press conference.

Shaping Black Pride

The media has the power to define beauty, highlight success, and provoke change. Publications such as Ebony, Jet, and Essence played a crucial role in how African-Americans maintained pride, celebrated beauty, and rallied for the Black community. Though ownership of some of these publications has transferred several times, the core has always been Black excellence.

The Nieman Reports goes on to explain how Jet is credited for igniting the civil rights movement in 1955. Jet published photographs of 14-year-old Emmett Till’s mutilated body. This information sparked the mobilization of the Black community and fueled organizations to invoke change.

Turning The Dial

Detroit, MI, was home to the first Black-owned television station in the United States. Named WGPR-TV, this station was founded by William Venoid Banks, according to VOP News, a Media company. This revolutionary accomplishment paved the way for the January 25th, 1980 launch of the iconic Black Entertainment Television, aka, BET. The TV channel was created out of the desire to have the story of the African-American community told, according to a video created by BET to celebrate its 40th anniversary. Culture-shifting programs such as “Bobby Jones Gospel,” “Video Soul,” “BET News,” “106 and Park,” and “Citia’s World” were a mirror of the culture and a lifeline to the community.

Domination of The Silver Screen

Spike Lee has set high standards in the film industry, impacting Black writers, according to Vocal Media. Lee’s self-funded debut feature film, “She’s Gotta Have It,” premiered in 1986, shocking the world with its unapologetic and intimate portrayals of Black characters. Lee’s vision helped open the door to writing diverse stories of Black characters and the African American experience.

The Claim To Creative Freedom

The 1990’s creative sketch comedy show, “In Living Color,” was created, written, and directed by Keenen Ivory Wayans. This show marked history and is known for being the claim to fame for several modern-day talents. The TV program has also been credited for the transformation of the Super Bowl halftime show. Before 1993, halftime shows were more of a chance to refill drinks and grab snacks. In 1992, “In Living Color” produced a halftime show, causing Super Bowl viewers to switch channels and not return to the game. In 1993, Michael Jackson became the first person to headline the Super Bowl halftime show.

A Digital Pivot Meant More Access

As the world moved online, so did the opportunity for more Black media outlets. The new digital age ushered in an entire landscape ripe for creating. Digital media outlets such as Her Agenda, The Curvy Fashionista, PaSH Magazine, The Shade Room, Blavity, and more provide readers access to representation, culture, validation, and community previously barred due to print being the primary method of distribution.

Technology has changed the way content is both made and consumed. Black creatives have impacted the culture of entire apps such as Musical.ly, Vine, and now TikTok, according to Essence. The culture is highly visible with dance challenges, the creation of an entire lingo, street style, and comedy. More modern series appear on platforms such as YouTube, with “An Awkward Black Girl” by Issa Rae leading to one of the most popular shows of the 2010s, “Insecure.”

More elaborate productions, such as the talk show “Unwine With Tasha K” hosted by Tasha K, or alternatively, social commentary from hosts such as Lovelyti, are actively shaping media’s creation, distribution, and monetization. Variety gives an exclusive interview with KeKe Palmer discussing her new digital network, which is a fusion of traditional Hollywood and independent studios. The media companies give us beautifully produced work packed with culture, storytelling, and a stronger sense of community. While pioneers such as Tyler Perry build entire ecosystems with legacy projects, such as Tyler Perry Studios.

A Legacy Of Innovation

The past 100 years of Black media highlight great achievements. The founders and creators believed in the power of media. The African-American community benefited by gaining access to great storytelling, compelling art, and memorable forms of self-expression.

This article A Media Dynasty: The 100 Year Evolution Of Black Media Ownership was originally published on HerAgenda.com

Artificial Intelligence (AI) use in the workplace is now more prevalent than ever. In a recent Gallup poll, four out of ten U.S employees (38%) reported that their organization has adopted AI technology. The same Gallup poll, which looked at 2025 Q4 workplace data, found that 12% of employees use it daily, an increase of 2% from just the previous quarter of that same year. 

If these numbers are any indication, it seems that AI in the workplace will not be slowing down any time soon, which, for many, begs the question: With the increase of AI applications, will my career become obsolete?

The reality appears to be more nuanced than a simple yes or no. A National Bureau of Economic Research (NBER) study, analyzing AI adoption from 2010 to 2023, found that AI obsolescence most often impacts specific tasks rather than entire roles. 

In any case, it may be helpful to audit your career for potential AI-obsolescence. To do so, ask yourself the following:

1. How Common Is AI Used In My Profession/Role?

The previously mentioned Gallup poll notes that AI use is most common in knowledge-based fields such as technology, finance, and education. It is less widespread in production and service sectors such as retail, manufacturing, and healthcare. 

In addition, people who work remotely, such as those in desk and office-based occupations, tend to use AI more frequently, as do those in leadership roles. 69% of leaders told Gallup that they use AI a few times a year, compared to only 40% of individual contributors. 

A Microsoft Research Study released in 2025, looking at current AI usage, found AI to be most applicable in communication roles (interpreters/translators, writers, and editors), customer service roles (sales reps, telemarketers, concierges), and STEM professions (data Scientists, mathematicians, web developers). The jobs less likely to successfully apply AI, in contrast, were those that require physical and hands-on interaction, such as medical/healthcare workers (nurses, phlebotomists, surgeons), skilled workers (painters, roofers, floor sanders), and service/hospitality workers (housekeepers and dishwashers).

Although this study focuses on AI applicability, not replacement, it is valuable to understand which fields benefit most from AI usage so that you can adapt accordingly. 

2. Which Of My Core Responsibilities Can Be Automated By AI?

The NBER study on AI and the labor market concluded that if AI can perform most of the tasks in a job, then labor demand for that role tends to decrease. Conversely, it found that if AI impacts just a few tasks, then labor demand for that role may actually increase, as workers can reallocate their efforts to tasks that are not easily automated, thereby increasing productivity.  

To determine how many/which of your responsibilities are susceptible to AI, map out your daily, weekly, and monthly tasks. Clearly identify which of these tasks can be automated by AI systems and which cannot. The tasks that are not prone to automation are those that require a human touch, such as problem-solving and strategic thinking, emotional intelligence, and leadership capabilities.

Lastly, make sure you are documenting your achievements. Ensuring you have a running list of the irreplaceable contributions you make to the business (those that can not be replaced by AI) is always valuable.

3. What Are My Skill Gaps?

One thing that the rapid adaptation of AI tells us is that the workplace will continue to change and evolve. As it does, so should you. To ensure you are well prepared, take stock of your current skills and compare them to emerging industry demands. Conduct a skills gap analysis: what are you missing?

Pro Tip: When looking for areas to up-skill, focus on strengthening those that AI struggles with, such as relationship management and leadership.

Once you identify the gaps, look into ways to address them. How can you up-skill and/or diversify your competencies? There are courses you can take, as well as certifications you can earn. Perhaps you can engage in cross training and/or early adaptation of tools and technologies to make yourself even more versatile.

As you go through these steps, it is perhaps of most importance not to forget about the people element. Reach out to a mentor or peer for guidance. Those around you can often better help highlight what sets you apart. Be proactive about maintaining a strong network that can aid in your growth and development, as there are certain things that will never become obsolete.

This article How To Audit Your Career For AI-Obsolescence Before The Mid-Year Review was originally published on HerAgenda.com

As if the rise of AI wasn’t enough, the plot thickens. There are layers to AI, and the expansions can affect the need for human input in the workplace and everyday life. Customer service jobs like waitressing, customer service representatives, virtual support, and even cars are being replaced by Agentic AI.

However, Agentic AI can be convenient in regard to making life easier, as it is designed to take action and reach goals. In this climate of technology, it’s important to get acclimated with AI so as not to get left behind or without a job. Contrarily, AI is taking over, and with the swift advancements in technology, it could result in the loss of many jobs and several malfunctions.

Agentic AI Offers Convenience In Daily Life

Pros

With the click of a button, you can order food and have it delivered from a Waymo vehicle. Pudu Bellabot serves food at restaurants, which eliminates the need for a waitress; not to mention the convenient Point of Sale (POS) systems that allow you to pay at the table on the device.  

Cons

Contrarily, AI is essentially taking money from what could have been a delivery driver and a waitress. By creating convenience and quicker methods to provide customer service, it eliminates the need for a working person; this also takes away the human aspect of encounters, because the robot will ask: “Hey, how’s your day going?”

Agentic AI Can Make Daily Workflow Lighter

Pros

According to IBM, agentic AI can manage business processes autonomously and handle complex tasks like reordering supplies and optimizing supply chain operations. It can automate internal workflows to make it easier on human employees without the need for their physical intervention.

Cons

Introducing AI in business eliminates the need to hire additional people to do several tasks.

Although AI is capable of handling a heavy workload, it is still a machine, and machines malfunction. This leaves the doors open to potential data leaks, oversights, errors, fraud, and more. The human aspect of common sense, intuition, brainstorming, ethical and moral judgment is obsolete when a robot is left to decide the best decision.

Agentic AI Will Continue To Expand

Pros

Expansions mean progression and more opportunity to capitalize on not only technology but also executing tasks and goals, which is its main purpose. Its ability to work fast and effectively will greatly benefit businesses. 

According to MoveWorks, by 2028, 33% of enterprise software applications will incorporate Agentic AI to manage complex tasks and workflows. Organizations that embrace this shift today will gain a massive competitive advantage—automating decision-making, streamlining operations, and unlocking new levels of productivity.

Cons

Unfortunately, the very things that make AI great are what make it a great risk. Incorporating Agentic AI to manage tasks will change the trajectory of the workforce, as it will impact future generations, as the need for a human manager won’t be necessary.

Ultimately, no matter how much Agentic AI is integrated, the need for human life in the workforce will remain. If it is looked at as assistance as opposed to a means of replacement, the two could co-exist productively.

Though there are pros and cons to every situation, it is imperative to do research on things that aren’t familiar or new. As technology advances daily, it’s inevitable that we stay abreast of updates. Agentic AI is designed to benefit businesses, yet it eliminates human workers. However, many Gen Z and millennials are ahead of the curve in entrepreneurship as their preferred route of employment.

This article How To Navigate The Rise Of Agentic AI In Your Daily Workflow was originally published on HerAgenda.com

As we begin the new year, it’s a good time to align our refreshed energy towards funding our goals. According to AIPRM’s statistics compilation, women are just a quarter (26%) of STEM employees in the United States of America, and as of 2024, there were only 12 female-led STEM companies on the Fortune 500 list.  

Additionally, it’s been found that women researchers receive less grant money on average than men, with women’s average grant award being $342,000, while men’s average grant award is $659,000.

In lieu of this, several organizations have sprung up to address this gap and further inclusion. To help women move forward in their STEM careers, here are some grants and innovation funds to explore:

The AAUW Community Action Grants

These grants seek to overcome barriers to girls’ participation in STEM by funding innovative, community-based programs that create pathways for K-12 girls to develop STEM confidence, skills, and identity, and encourage them to pursue STEM higher education and careers.

It offers up to $75,000 to support nonprofits and educational institutions helping girls with the preparation needed to thrive in technology, engineering, and mathematics (STEM). 

They support programs that provide hands-on learning, mentorship from women in STEM, family involvement, and confidence-building experiences. Additionally, they are interested in helping girls from historically underrepresented communities.

Becoming a grantee means joining a community that offers pathways for collaboration, visibility, and growth, and joining a network that fosters shared learning, elevates voices shaping the future of STEM, and builds capacity for long-term impact.

They are looking for organizations with these requirements:

• U.S.-based 501(c)(3) nonprofit (or fiscal sponsor) or K–12 institution, with projects implemented in the U.S.
• A demonstrated ability to design and deliver effective K–12 programs for girls
• Using participant feedback to continuously refine and improve programming
• The leadership and programs reflect and actively engage the communities served.
• Maintaining transparent systems to track, manage, and report grant funds responsibly.

They run an application each year, and the deadline is October 31. To learn more about the AAUW grant, from the selection criteria to the application process, visit their website. 

The L’Oréal USA For Women in Science Program

The program awards five postdoctoral scientists annually with grants for their contributions in Science, Technology, Engineering, and Math (STEM) fields and commitment to serving as role models for younger generations. It operates out of this belief: the world needs science, and science needs women because women in science have the power to change the world. 

It is the U.S. component of the L’Oréal-UNESCO For Women in Science International Fellowships program. So far, it has awarded 110 postdoctoral women scientists over $5 million in grants. Each year, the program attracts talented applicants from diverse STEM fields, representing some of the nation’s leading academic institutions and laboratories, towards the shortlisting of five postdoctoral scientists to receive grants, mentoring, and networking. 

The current cohort represented a range of research areas, including physiology, sensory biology, microbiology, biomedical engineering, and developmental biology. 

To apply, candidates must have completed their PhD and have started in their postdoctoral research position by January 31, 2026, and must be a U.S. citizen or permanent resident. The deadline for the next cohort is February 13, 2026. To learn more about this program, explore their website.

The Science & Technology Pioneer Award by the Cartier Women’s Initiative

This award is dedicated to recognizing women impact entrepreneurs at the forefront of scientific and technological innovation. Open to women entrepreneurs from any country and sector, this award highlights disruptive solutions built around unique, protected, or hard-to-reproduce technological or scientific advances that require heavy R&D, a long commercialization cycle, high capital intensity, technology risk, and complexity.  

The award is in three tiers: $100,000 for the first-place awardee, $60,000 for the second-place awardee, and $30,000 for the third-place awardee.  It also includes a fellowship program with a combination of 1:1 training and collective workshops.

Lastly, the program aims to bridge connections between the grant awardees and our current community through mentorship from jury members during the fellowship, access to a lifelong community of 500+ active community members, and ongoing support for the development of the fellows’ impact businesses.

They’re in search of businesses with the following features:

• Deep-tech solution built on unique, hard-to-replicate scientific or engineering advances with strong industry and societal impact.
• Business intentionally designed to solve social or environmental problems, with impact embedded, measurable, and scalable.
• Clear competitive advantage addressing a large unmet market need with evidence of validation and potential market leadership.
• Profitable, well-structured business model with a clear growth plan, risk awareness, and systems to monitor execution.

Applications for the 2027 edition will be open from April 16 to June 16, 2026, and you can find more information about the grant process here.

Johnson & Johnson Innovation JLABS

Although it is not a traditional grant, JLABS provides laboratory space, equipment, and up to $50,000 in services for healthcare startups. It also gives the awardees access to their global incubator network, which includes expertise, community, industry connections, and entrepreneurial programs.

No matter what stage you’re at, they can provide access to all the elements you need with the goal of helping you develop your life science or health technology startup, positioning your company for potential success. 

The grant includes the following benefits:

• JLABS sites are strategically located in life science and healthcare hubs worldwide, so you can connect, collaborate, and scale.
• Access to leading experts, research institutions, collaborations, and partnerships—wherever you reside.

They accept applications on a rolling basis. You can submit your idea to help solve a healthcare challenge for a chance to receive these awards. To get more information, peruse their website here.

Susan G. Komen-Lobular Breast Cancer Alliance Metastatic Invasive Lobular Carcinoma Research Grant

In Honor Of Julia K. Levine 

Komen awards grants to support cutting-edge breast cancer research that will provide the greatest benefit to patients. They are focused on conquering metastatic and aggressive breast cancers, advancing personalized breast care, and eliminating breast cancer disparities and inequities.

This grant provides funding to support innovative research focused on metastatic invasive lobular carcinoma (mILC) that will hopefully unlock new knowledge about metastatic lobular breast cancer, advance patient care, and improve patient outcomes.

They are looking for independent investigators working at non-profit institutions and organizations, and the award amount is $400,000, including combined direct and indirect costs, $200,000 per year for up to 2 years.

The application timeline runs from April 15 to June 16. To get more information, please explore their website.

The Generation Google Scholarship 

The Generation Google Scholarship, for women in computer science, helps students pursuing computer science degrees excel in technology and become leaders in the field. 

Selected students will receive $2,500 USD for the 2025-2026 academic year. The scholarship is awarded based on the strength of each candidate’s demonstrated leadership, academic performance, and financial need.

This scholarship is also available individually in Europe and Ireland. Please see IIE’s website for complete information on the scholarship, including eligibility criteria.

This article Top Grants And Innovation Funds For Women In STEM And Tech was originally published on HerAgenda.com

The perfect smile seems to be everywhere, from films and influencer reels to friends’ Instagram posts. Veneers are a rising trend in cosmetic dentistry. However, seeing them everywhere doesn’t mean you need to get it too. There’s pressure to keep up with the changing trends. If we always chase the next big thing and pursue relentless life optimization, it can lead to burnout. But what exactly is this trend, and why does everyone seem to be chasing it? 

First Things First—What Are Dental Veneers?

Veneers are thin, custom-made shells that are applied on top of your teeth’s surface. These porcelain or composite resin shells camouflage chips, cracks, discoloration, and other issues to improve the teeth’s appearance. They alter the initial color, shape, size, and length of teeth.

Composite resin requires removing enamel from teeth for mild issues. Porcelain veneers, on the other hand, are more stain-resistant and natural-looking, and thus more expensive. Other types are non-prep veneers, which don’t require enamel shaving, and removable veneers that pop and lock onto your teeth, much like retainers. 

Are You A Good Candidate For Veneers?

Remember that veneers are cosmetic procedures. They don’t fix dental issues. As such, you need to have a healthy foundation for your teeth. Make sure you visit your dentist every six months so they can examine the health of your teeth and gums. If you have dental problems and are looking to get veneers, they won’t solve anything because they are a Band-Aid solution. 

Some of the factors that might disqualify you from veneers include cavities and decay, gum disease, insufficient enamel, and teeth grinding. The telltale signs of cavities include discoloration, toothache, bad breath, sensitivity to hot and cold food, and pain when chewing. In these situations, it’s best to treat the underlying problems first.

The Upside: Why The Hype Is Real (For Some)

Veneers are great for people with appearance-related dental issues such as discoloration, chipped teeth, and minor gaps with no other foundational teeth problems. They can improve appearance by creating a stain-resistant layer, so they’re nice for busy professionals who love drinking beverages such as coffee, tea, and red wine. These factors all contribute to a more confident and winning smile. 

Another upside is that veneers last a long time. They can last for upward of 10 years when properly cared for. 

The Downsides: What Influencers Don’t Always Mention

Veneers boost confidence and look great, but they are not for everyone. The most important thing to keep in mind is that they remove enamel, which protects the sensitive inner parts of teeth, such as the dentin and pulp. Enamel helps prevent cavities, and there’s no going back once you remove it.

Veneers require lifelong maintenance. They eventually chip, break, or need replacements because teeth are used all the time for eating. Ask yourself whether the procedure fits financial goals, as replacement requires additional and continuous expenses. Moreover, since veneer installation is a cosmetic procedure, it is typically not covered by insurance.

Curating Your Smile, Your Way

Veneers can be an incredible way to boost your confidence. However, it’s essential to distinguish between your actual needs and chasing the latest beauty trends. The first step in the process is to establish a solid foundation for your dental health. Once all problems are fixed, research thoroughly on both the beneficial and harmful side effects of veneers. With the knowledge you acquire, decide whether you’re a good candidate for them based on your own needs. 

Instead of looking at veneers as another thing to attain, discover and reflect on your own needs, and ask whether they’re worth your time and effort. After all, veneers aren’t a one-time purchase. They require long-term financial and physical commitment. By being aware of everything that comes with getting them, you can adopt a healthier approach to your decision-making. This self-reflection can help you make an informed and empowered decision, one that will lead to a healthier and better you.

This article Are Veneers Worth The Hype? Everything To Know About Today’s Smile Movement was originally published on HerAgenda.com

Known as the internet’s ‘it girl,’ content creator and entrepreneur Allyiah Gainer has become the crown jewel of the YouTube scene. Referred to as Allyiah’s Face on her channel, Allyiah has garnered a loyal fan base of 2 million+ followers across all of her platforms and over 900K subscribers. Since starting her brand in 2015, the former FAMU student has become a staple in the digital beauty and fashion community, inviting viewers into her world and her life through her weekly vlogs. At the beginning of her YouTube journey, Allyiah began to amass her following by filming content such as fashion hauls and GRWMs. Now, years later, the influencer has expanded her reach into luxury and fashion spaces, working with brands such as Jimmy Choo, Tatcha Beauty, Amazon, and Marshalls. Most recently, Allyiah turned her love for fragrance into a collaboration with perfume brand Dossier to create two of her very own fragrances, ‘Better Days’ and ‘Of the Hour.’ The duo sold out within 24 hours, with Allyiah herself describing them as the perfect daytime and nighttime scent. In this interview, Allyiah shares her journey with YouTube, the challenges she’s faced, and what it was like partnering with Dossier.

Her Agenda: Tell us how you got started with vlogging and documenting your life, and what was that like in the beginning?

Allyiah Gainer: I did a chit chat, get ready with me. And everyone was like, oh, you need to talk more. We like that. That was very entertaining. We love your personality. From there, I kept doing that. Then Vlogmas came around in my second year on YouTube in December. And I was like, okay, cool, I’m gonna do Vlogmas. I vlogged, I did one episode, and people were like, we need more of this. I did Vlogmas that entire month. The feedback that I got was so great. I realized I really liked it. I used to vent. It just used to be kind of like a personal diary, if you will. I would get on my camera and say whatever. This was way back before anybody cared a lot about what I had to say. People were a lot kinder and treated it like they were talking with their homegirl. From there, I just kept doing it, and more and more people loved it. That’s really how it started. It was people telling me to do it, so I did it. They loved it, so I kept doing it. Now here we are.

Her Agenda: What was the moment that you realized being a content creator could be a sustainable career for you? 

Allyiah Gainer: It was when I quit my job to do it full-time. However, that would be a lie, because I wasn’t really making that much money from it at all. I think I was maybe making $1,200 a month, which is not a lot to live on. I’m a very rebellious person. I was working at MAC, and they wouldn’t give me the time off that I wanted, so I quit. And I was like, okay, well then I quit. You would think that I would say that my social media career was lucrative, which it was not. Three and a half years in, I realized that this would be lucrative for me when I got a 12-month contract with a hair company back when I used to wear wigs. I used to do hair influencing heavily on YouTube. That would always be a part of my vlog. I would usually start the vlog off with a new wig. I got a year-long contract that was gonna pay me basically around five to seven grand a month just to talk about wigs. I thought, oh, I’ve made it, and I can make money doing this for real. In that moment, that’s when I moved to Atlanta. I was like, yeah, like we’re going big time.

Her Agenda: What challenges have you faced as a content creator, and how did you overcome them?

Allyiah Gainer: One of the really big challenges that I faced was from being online for so long; your digital footprint is very real. You look back at young you and you’re like, I cannot believe I wore that, or that I said that. Having it on video or photo for years, when you go back and look, you’re like, yo, what the h*ll? I think it’s important learning boundaries on what to post because young me didn’t have any. Anything and everything would get posted. I didn’t care because I didn’t realize the amount of people who had access to it. While I have created such a beautiful community online, it isn’t gated; anyone can join. Anyone can take, perceive, and do with whatever I post online as they wish or will. So, being a lot more conscious of just making sure that whatever I’m posting, I am comfortable with it being representative of me to any and everybody that comes across it. I think every content creator will tell you about the hate comments and criticism. I’ve been in this for so long, I truly have built what they call tough skin. I genuinely feel like people don’t think they’re talking to Allyiah. When I think about it like that, it alleviates any anxiety or negative feelings that come with criticism.

Her Agenda: What would you say has been the most rewarding part of your journey so far? 

Allyiah Gainer: I would say something for me that’s extremely rewarding from my journey is that some of the people who were watching me in 2015, before I even ever posted a vlog, are still watching me to this day. I can recognize them, and they still comment. I’ve been doing YouTube for over 10 years, and I don’t have a million followers. I don’t have a million followers on any platform. I truly believe that my platform is an example of slow and steady wins the race. While my growth number-wise is “slower,” the level of connection that I’ve built with my audience is so immense. I wouldn’t trade it for anything. I feel like being a place where people can come to just simply relax, enjoy, or just have a moment of disconnection from whatever they’re going through is valuable. I’ve had people express to me how I’ve been able to get them through dark places just by posting my silly videos and just feeling like they have someone there with them. 

Her Agenda: Most of your life is mostly on camera, but what are some ways that you de-stress when you need a break from vlogging? 

Allyiah Gainer: I sleep. I love a good old nap, a good old sleep. For me, it’s about finding boundaries of what works for me online and what doesn’t, so that I don’t experience that kind of burnout. I really do save a lot of things in my life for offline, such as romantic relationships and family. I feel like it helps to keep work and personal life separate because in content creation or influencing, especially [for] lifestyle creators, the overlap is heavy. At this point, we’ve gotten to where the authentic life that you live has now become your content. Sometimes you have to put in strong boundaries to separate the two so that you can have a moment to decompress and relax.

Her Agenda: Within the next five years, what are you hoping to accomplish with your career? 

Allyiah Gainer: I feel as long as I have a platform that people are interested in tuning into, and it’s still fun for me, I would absolutely love to continue creating content until it’sn’t fun anymore. As far as my brand, we have some things in the works. That’s all I can say for now.

Her Agenda: You’ve been a Dossier girl for many years. What was it like in that moment to find out you’re getting a Dossier collab?

Allyiah Gainer: It was actually really shocking for me because I’m not an expert; I just love good-smelling perfumes. When I brought fragrance into my channel, it was just me kind of exploring. I was never technical with terminology. I’ve never researched deep into the back ends of perfumes. When they came to me, I was like ‘oh no, I think you guys need a professional.’ They were like ‘no no no no we want you.’ My manager was like ‘girl, stop thinking like that. They want your nose, and they want your vibe, your feel, to create something that they can’t do on their own.’ It felt surreal. I do experience a little bit of imposter syndrome sometimes. I used to think that was a bad thing, but I watched a Mel Robbins podcast the other day. I’m tuned into her podcast, and she said, imposter syndrome is a good feeling because it’s showing that you’re trying something new. I was like, you know what? She’s right. Screw it. I feel good about this. It felt crazy. I was excited, but nervous, because this was my first product adventure; however, it was really fun in the end. That was a complete 360 moment, considering that Dossier used to sponsor me when I first started. I feel like Dossier is a lot of Black girl vloggers’ first sponsorships. They were a brand that invested in our community. It was really, really nice to be able to create something with them. 

Her Agenda: What was the inspiration behind your Dossier fragrances? How did you go about picking the scents? 

Allyiah Gainer: When they first approached, the idea was that we were just going to do one perfume. I was like, love that, but I would really like to do two. I asked [if] I could do two perfumes because I’m a multifaceted person. My interests in life vary. Like my taste in perfume, style, and food, everything is just so multifaceted that I felt I could not conjure myself up in one bottle. Even two was hard. I wanted to channel my bubbly personality, that aspect of myself, in my daytime scent. Obviously, you can wear it at any time of the day or any part of the year, but it is marketed as a daytime scent. It’s a bit lighter, flirtier, and very inviting. It’s such a breath of fresh air in my opinion. That was for that first fragrance.

For the second one, I really wanted to channel the sexy, almost baddie-esque moment. I feel like if you see me by day, you’re like, oh, she’s such a sweetie cutie patootie. Then at night, I mean, a girl’s going out, you’re like, oh, I didn’t know you had that in you. That’s what I wanted my perfumes to be. I wanted them to be complete opposites, but they work so well together.

Her Agenda: What advice would you give to us as young women who want to get into starting a YouTube channel? 

Allyiah Gainer: They’re not going to like this, but my big piece of advice is that you need to figure out what your why is. What I mean by that is with the emergence of social media, in all of these new forms, we are seeing that people are getting rich from this. There are different motivators as to why you want to be a content creator.

When I started, we didn’t know people were rich. I don’t even think people were rich yet in 2015, off of social media. Quote me if I’m wrong, but we didn’t know that. So our whys back then were truly out of just having a hobby or a talent or maybe a lack of community to share your interests with. That’s what mine was. For the girls who are starting now, you have to be honest with your why, because I feel like sometimes people aren’t honest about their why. If your why is because you just like to create, then you won’t really find any difficulty in anything. If it’s going to become lucrative, especially on YouTube, it’s going to be slow. It took a minute for me. You have to play the long game, girls.

If you’re doing this because you’re like, you know what? I’m seeing that people are making money. I want a cut of the pie. Then I think that there are a lot of strategic ways that you can do your content and your platform so that you’re able to monetize very quickly and effectively. If you’re someone who wants to garner a true community and share whatever it is you want to share, whether it’s your personality, makeup, hair, whatever, do it and have fun with it. It takes time, but it’s worth it. Whatever comes of it, you have to be grateful for it. 

Her Agenda: Who is Allyiah in a nutshell?

Allyiah Gainer: What I would say is, one thing about me, I’m always going to be okay, and I’m always going to do what I want to do. That’s just what I do.

[Editor’s note: This interview has been edited for length and clarity.]

This article A Peek Inside Her Agenda: Allyiah Gainer was originally published on HerAgenda.com

Every now and then, taking a break and unplugging from social media can be beneficial in many ways. You never know how much real life you miss due to the countless distractions that social media provides.

If you’ve been thinking of taking a break but aren’t convinced of when, why, or how to unplug for a while, here are some benefits that may entice you.

More Productivity

Social media is a distraction; it can make it difficult to get work done, which decreases productivity. And when you’re not working efficiently, it can become overwhelming, especially if there are deadlines and quotas involved. With more productivity, you’ll feel accomplished and proud of yourself. This will allow for better work and possible promotions.

Mental Clarity

When your mind is clear of the clutter and chaos that social media provides, it’s free to welcome in the good. You can read a book, garden, or be fully engaged in the moment. Have you ever gone out to a restaurant and seen an entire family on their cellphones? There are no conversations being had, no bonding, no real connections; yet everyone is connected. Clarity puts things into perspective and helps you see things as they truly are.

Better Connections/Focus

While social media is great for reconnecting with people, it’s not great for making real connections. Essentially, the digital age creates social media relationships, and you never see those people in real life. When you’re unplugged, you develop better connections with real people in real time because you’re able to focus, have conversations, and listen without distractions.

No Comparisons

The 26th U.S. President, Theodore Roosevelt, once said, “Comparison is the thief of joy,” and that couldn’t have rang truer when it comes to social media. Everyone wants what the other has and portrays a ‘perfect’ life. Comparison can also be debilitating. By unplugging, there is nothing to compare but yourself. This can form a competition for you to challenge yourself to become great, stronger, and smarter.

This article 4 Benefits Of Unplugging From Social Media In The New Year was originally published on HerAgenda.com

Leaving 2025 means leaving things behind that no longer serve you. You’ve grown so much in these 12 months, and now it’s time to elevate to the next level. Think of all you want to get out of 2026; now think of the things in your life that could potentially slow you down, distract you, or cause a detour. These things don’t belong in your next chapter.

Some things aren’t conducive to success, and as we approach the new year, success should be the goal. In life, letting things go can be hard to do. However, in most cases, change results in positivity. If you’re looking to start fresh in the new year, here are some examples of things you may need to leave in 2025.

Comfortability/Fear Of Elevation

Success requires determination, dedication, resilience, confidence, persistence, and so much more. Success also comes with a lot of disappointments, ‘no’s’, and sometimes confusion. No one ever got ahead in life playing it safe or being comfortable. You have to take a chance and feel the fear and do it anyway. If there’s any fear of elevation, you will stay in the same spot, forever; and no one wants that.

Doubting Yourself

Doubt originates from fear. You constantly tell your brain you want something, yet you believe that you can’t or don’t deserve it. Let that thought process go. Start believing in yourself, read and write affirmations daily; and in the new year believe that everything you desire you will acquire. With hard work of course.

Excessive Use Of Social Media

Social media can be fun and entertaining, but too much consumption can be debilitating to your productivity. Cutting back on your intake will prove to be beneficial to your growth professionally as well as your funds. Give yourself a time limit everyday on how much social media you intake. You’ll begin to see your life change as you shift your focus on other beneficial things.

Letting Society Dictate Or Affect Your Life

If we all listened to society’s standards we’d all be doomed. As professional women with ambition,the traditional “married by 30 with kids and house with a white picket fence” would have wiped most of us out a long time ago. Society has a standard for everything and could drive you crazy if you chose to live your life according to it. Don’t. Live your life, make your own rules, and celebrate your victories, no matter how large or minute.

This article 4 Things To Say Bye-Bye-Bye To In 2025 was originally published on HerAgenda.com

Balancing work and home life is a struggle at times. Hobbies are great distractions and break up the monotony of the day and the week. Doing hobbies outside of work creates an equal balance between personal and professional.

Hobbies can be consuming when we genuinely enjoy doing them. But what if you could get paid to do what you love? Some hobbies can really pay off if you put some time and dedication behind them. Her Agenda has gathered five hobbies that will easily generate revenue and take you directly to the bank. Get your pen and pad out for this one!

1. Gaming

Are you a person who enjoys playing video games? Whether you play in your leisure time to relax, use it as a distraction, or because you love connecting with friends, gaming has serious monetary potential. Since gaming developers are in high demand, this hobby can pay off big time.

According to SimpliLearn, entry-level console game developers can expect to earn $60,000 to $80,000 per year, while mid-level developers earn $80,000 to $120,000 per year. Senior game developers with extensive experience and advanced skills can earn upwards of $120,000 or more annually.

2. Crafting

If you’re creative and enjoy making jewelry, candles, journals, photo frames, diary’s, scrapbooks, and other custom pieces, there is a place for you on sites such as Etsy or Shopify. You’ll be able to display your beautiful art and sell it at your price.

3. Photography

This is the digital age of non-stop pictures. Everyone thinks they’re a skilled photographer. Photography is a common hobby for many, but not everyone has the same eye as you. If you have a passion for capturing life’s moments, you should try making it your side hustle.

To build your portfolio, offer deals to customers as you learn to master your craft. Make sure that you are on all social media platforms, especially LinkedIn. And utilize Groupon to reel potential customers in. Everybody loves a good deal, and once they see your work, they’ll return and pay full price!

4. Baking And Cooking

For many, baking and cooking are a therapeutic process. Mixing ingredients, inhaling the scent of baked goods, and simply preparing a meal for loved ones can be euphoric. If you relate to that statement, you can give that same love that prepared that meal to others.

You don’t have to open a catering business, a restaurant, or a food truck to sell your food. You can create a website, use social media (TikTok shop or Instagram) to sell plates, as well as Etsy and Shopify. So if cooking or baking is your hobby, start selling those cookies or chicken plates for some extra money.

5. The Arts

If you like the freedom that painting, drawing, or sculpting brings, then this hobby is sure to bring in some dollars. As stated earlier, you don’t have to look far to sell your passions. Simply utilize Etsy, your own website, Squarespace, TikTok shop, Facebook Marketplace, and, when it comes to art, research local galleries, cafes, and art fairs.

This article 5 Hobbies That Will Make You Money In 2026 was originally published on HerAgenda.com

The digital age has taken over, making real-life interaction few and far between. You can literally stay at home and get everything you need to survive done. From the likes of grocery shopping, ordering takeout, online shopping, dating, attending church, working, and the list goes on.

Some people like the convenience that online interactions provide. You have people who work from home in their pajamas, while others choose Zoom for church on Sundays. Everything is based upon preference and the ease that technology provides.

Her Agenda took a deep dive into how the digital age has impacted society in regard to social interactions.

Meeting People Online Is No Longer Taboo

Technology has been so put off and distracted that meeting at the local grocery store, shopping center, or restaurant is a thing of the past. People walk around with earphones in and disregard human life as they walk by. No one speaks to anyone anymore; we’ve become dependent on technology, and it’s a hindrance. 

According to Opinium, 80% of online daters think that cyber dating is more socially acceptable than it used to be, while almost two-thirds (63%) think that it is a good way to meet a partner.

Continual Advancements In Technology Hinder Real-Life Interactions

As technology advances, the more we depend on it, which makes less of a need for human interaction. With the help of AI, pretty soon robots will be servers at restaurants and local retailers like Walmart and Target. These machines make life easier, yet dependency on technology makes it easier to fall short when technology fails us.

According to Medical News Today, while technology has many positive effects, there are some possible risks. Image-based social media platforms may influence body image, and increased use of electronic devices overall may cause eyestrain or reduced physical activity.

In children, screen time may affect behavior or cognitive (thinking) development. However, no studies have established that technology directly causes these effects, and research is ongoing.

2026 Is Looking More Digital 

According to Forbes, 2026 has more to offer than ever before. There will be, but not limited to, more smart cars, smart glasses 2.0, domestic robots and drones, from smart home to intelligent home, and wireless power. 

As the world becomes more digitally advanced, as consumers, we have to stay abreast of the technology, or inevitably get left behind. Ultimately, the online presence is beating in real-life interactions by a landslide.

This article Choosing Real Life Interactions Over Online In 2026  was originally published on HerAgenda.com

The old adage: “clear out the old to prepare for the new” always seems to resonate at this time of the year. As December finalizes all that the year has contained, it’s time to let go of what was and get ready for what the new year has to offer.

In these times when it feels like there’s not enough time in the day to get anything done, now is the perfect time to eliminate things that no longer serve you and make decisions that will prove to benefit you in the future. As a professional woman, taking these tips below into consideration may change your life.

Decluttering In All Aspects Of Life

If you find that you have a lot of clutter or excessive things in your home, now may be the time to let it go. You can utilize donation centers if you have gently used clothes and shoes (sometimes furniture); and if it’s old you can simply throw it away.

According to The Simplicity Habit, here are a few things to declutter to get you started:

• Your wardrobe
• The kitchen pantry
• The medicine cabinet
• Makeup and toiletries
• Subscriptions
• Email inbox
• Your desk drawer
• Kitchen counter

Deleting To Set Healthy Boundaries

Social media plays an important role at the end of the year for many people. Unfriending, unfollowing, blocking, and deleting numbers can be both liberating and freeing. Letting go of things or people that once hindered your growth can make the new year a fresh start.

By setting healthy boundaries, you are not only protecting your peace, but you are also being assertive and standing for what you know you deserve. In any relationship (family, partner, or friend) there should be mutual respect, and if someone can’t appreciate and understand your standards, don’t feel bad if you have to let them go.

Deciding What’s Best For You

The ability to decide is powerful. You get to decide who goes and stays in your life. Deciding how you want to change and elevate in the new year starts with you. Planning at the end of the year how you want to begin can determine the trajectory of your year.

According to Verywell Mind, achieving even one small goal can boost your belief in yourself. For larger goals, consider breaking them apart into manageable chunks to work on one at a time. The American Psychological Association (APA) also suggests focusing on just one behavior at a time is more likely to lead to long-term success.

This article A Guide To Decluttering, Deleting, Deciding Before The New Year was originally published on HerAgenda.com

Cellphones have now become a lifeline in today’s society. It holds our schedules, connections, our creativity, our inspiration, and much more. Women are dominating the creator economy right now. And as women, we often carry more than the average everywhere we go, from our purse essentials to our content creation essentials (ring light, clip-on mics, etc). According to the ConvertKit 2024 State of the Creator Economy Report, 64% of creators are women. But when our phones start running slow, freezing up, or showing that annoying “storage full” notification when we’re about to record content, it can be a hindrance. It disrupts our flow, our moments, and our joy.

That’s where TikTok Lite comes in. They’re a support system to the everyday woman who needs room on the device we rely on the most.

Clearing Space Without Clearing Out Creativity

TikTok Influencer Joyrdan Williams, shared that “storage and speed” definitely get in the way of her creative flow. 

Picture this scenario: scrolling through your photo album to delete unnecessary photos or screenshots you never go back to, or deleting apps to make room to download a more timely app that you need. That’s typically the routine when you’re at a concert ready to record your favorite artist, but you have no storage. Women, especially women content creators fill their phone with content inspiration and brainstorming ideas, and that adds up. 

TikTok Lite allows for women to keep their creative juices flowing without having to forfeit space. You can keep your digital life in an organized way that doesn’t require a sudden reset of all your digital storage space. 

Entertainment That Fits Between Errands, & Everything Else

Women’s schedules are packed daily from your 5-9 before your 9-5, to work and dealing with meetings, and everything else like running errands, dinnertime, hanging out with friends, night events and other responsibilities. It’s safe to say that most women do not get lots of uninterrupted time, and the rare pauses in their day usually lean into guilt-free entertainment time. Whether that’s watching a comedy skit, someone’s juicy storytime, or getting beauty and fashion inspo from a creator, those distractions are good moments to tune out from the noise of life.

With TikTok Lite’s optimized performance, you don’t have to worry about the rare pauses in your day being interrupted by phone issues.

Stretching Data, Stretching Dollars

Social Media Manager Tiffany Smith says, “Things move quickly on socials, so my apps have to keep up.”

Have you ever gotten the “Your data is running low” alert? Has a friend ever told you to swipe out all the apps you have in the background so your phone stops freezing up? Data goes quickly between watching Youtube videos, juggling through multiple apps, or uploading content. And it can become a pain having to be mindful of your data usage. 

Tiffany shared further that as a social media manager, she’s juggling content, deadlines, and multiple platforms at once. So having an app that functions smoothly without overwhelming someone with an already tight space is key. 

And TikTok Lite was created with that concern in mind. The app allows for you to manage multiple tasks without taking away from trends you’re monitoring, or simply watching content you enjoy in a faster, lighter way. TikTok Lite can help save up to 20% on data usage. It takes up just 18MB, making it perfect for devices with limited storage capacity.

Access That Reflects Real Life

“I got another phone because I wanted to separate my influencer content from personal content,” said Joyrdan.

With today’s economy, people are spending less overall but that spending is shifting. Not all women are purchasing newer phones, they’re not replacing their cracked screens, or still using operating systems that’s three upgrades behind the latest model. But whether you have an iPhone or Android, the truth remains women want to be entertained or informed, and with content creation being a growing industry now, women need creativity. Access should meet women in their lives where they already are, with the tools they already have.

TikTok Lite is designed so you don’t have to worry about having access on low-storage or older model phones. You’re able to get more out of your phone’s digital resources with less storage use.

A Faster Experience With Fewer Distractions

Tiffany says, “Reliability is key when I’m on the go, especially if I’m capturing live content or tracking what’s happening in real time.”

Imagine a time (probably when you first bought your phone) where you had plenty of storage for content, your videos didn’t take long to buffer, and your phone just became one of those daily things that just made your life simple. A faster experience isn’t just about the speed of your phone, it gives a peace of mind. When your day is packed and you rarely get downtime, interruptions like alerts or pop-ups can be an inconvenience. 

TikTok Lite offers smoother, efficient processing times that allow you to enjoy content without focusing on phone system distractions. It gets straight to the point by creating an experience where you open the app, enjoy the content, and keep things flowing. Women can have their time, space, and joy in a clearer, manageable, and lighter way.

Download the TikTok Lite app here.

[Editor’s note: This article is a paid partnership with TikTok Lite. All views expressed are the author’s and those of the individuals interviewed.]

This article How TikTok Lite Helps Women Reclaim Time, Space, And Joy On Their Phones was originally published on HerAgenda.com

Last-minute shopping is no longer a hassle thanks to technology. Working women that have to balance work, family, and inevitable end-of-year demands can confidently rest easy thanks to modern day assistance.

If you still have some Christmas gifts to check off of your list, Her Agenda has some helpful tools to free you of stress, and purchase everything you need, and possibly pick it up the same day.

Tech Tools That Are Saving Time And Christmas

Thanks to buy-online-pick-up-in-store, curbside pickup, and same-day delivery, and gift guides apps you can conveniently order your last minute Christmas gifts from the comfort of your bed or your desk at work. Many women professionals can work without worrying about getting off to shop in crowded stores with barely anything left, and the dreadful long lines.

Stores like Walmart, Target, Macy’s, Kohl’s and a host of grocery stores offer curbside services for your convenience. And FiveBelow and Old Navy offer buy-online-pick-up-in-store.

AI Recommendations Assist With Purchases

Most retail websites offer AI assistance and can be of help if you’re unsure of what you’re looking for. AI can offer recommendations, and substitutes if what you’re looking for isn’t available. 

Amazon led the way by rolling out its Rufus chatbot in 2024. Walmart’s Sparky chatbot is available on app and can synthesize reviews or offer product recommendations based on occasions, such as Christmas. Target recently unveiled a gift finder chatbot on its app, but it’s only available for the holiday season. Ralph Lauren partnered with Microsoft on the “Ask Ralph” chatbot to provide style recommendations.

Land Last-Minute Christmas Deals

Chain Store Age reports that in-store shopping will remain key for last-minute shoppers, with 88% planning to spend in physical stores. Shopping centers will also be an important destination, with nearly eight-in-10 (79%) shoppers planning to visit a retail property, led by Gen Z (89%) and millennials (86%).

Some millennial women may have to trek through the aisles of stores last-minute, however going into the stores with a budget and an idea of what you’re looking for will save time and effort.

However, sometimes being last-minute has its perks. The closer it gets to Christmas, the cheaper items become, as retailers are preparing to transition to the next holiday. In these cases you could find markdowns, clearance items, and good sales. Amazon currently has an online sale with something for everyone in your family. Amazon works best if you have a subscription, as it allows for shorter delivery times.

This article How Women Are Using Tech to Win Last-Minute Holiday Shopping  was originally published on HerAgenda.com

If you’re looking for Christmas gift inspiration you’ve come to the right place. There are so many avenues to look at when it comes to finding the right gift, and exploring trending gifts can sometimes make your search a bit easier.

Whether you’re looking for comfort, luxury, music essentials, or something simpler, Her Agenda has gathered four of your Christmas must-haves due to popular demand.

Apple Airpods Pro 3

These Airpods are perfect if you’re looking for a music upgrade. The battery is said to have a longer hold, there’s a more quality sound from previous Airpods, and they’re water and sweat resistant.

Many millennial women wear Airpods on the go, as they are compact and convenient. You can wear them in the office, while working out, during meetings, or while relaxing.

Amazon and Walmart have them on sale for $199.

Oversized Blanket Hoodie

The winter months make coziness a priority. Whether you like blankets, robes, or throws it’s always nice to be snuggled into something that makes you feel warm.

This oversize blanket hoodie offers everything you want in one piece. Having a blanket that’s both soft and big is a dream to lay in and watch TV, stay warm while you work from home, or get comfy and sleep in. The sherpa material has huge pockets, with the option of zippers.

For the millennial woman this piece would serve as a great gift for the long days at the office, or as a means to relax after a hard day. And as women, when our cycles can disturb our lives once a month, an oversized hoodie can bring extra comfort.

Lululemon Everywhere Belt Bag

This bag is selling out in stores and online due to its versatility. You can wear it as a fanny pack, waist or shoulder bag. It can store keys, wallets, cell phones, and essentials.

This is the perfect on-the-go bag for millennial working women that need a nice sized bag that’s cute and sustainable. The everywhere bag also has water repellent fabric, and is available in eight assorted colors.

You can find this bag on the Lululemon site for $38.

Grill Baskets

Keeping health in mind as Q4 ends, these grill baskets are flying off the shelves. If you know a grill master, this gift is for them. These stainless steel grill baskets can create the perfectly charred seafood and vegetables. Actually, anything you grill with the baskets will be delicious, as they are evenly grilled due to its rotation capabilities.

Dinner is made simple for the working woman as all you have to do is toss in your favorite protein and vegetables and let the basket do the rest.

You can find the grill baskets on Amazon for $25.99.

This article The Most Popular Christmas Gifts Women Are Actually Buying This Year was originally published on HerAgenda.com

The new year brings in new ideas and a fresh start. Many people have vision board parties to focus on the goals and visions they intend to complete for the year. However, getting the vision together beforehand is the most important element of it all.

If you need a little assistance on how to jumpstart your pre-vision board list, Her Agenda has gathered five ways to prepare.

Make The Visions Clear

Starting out knowing exactly what your vision is will benefit you later. If there is clarity in each vision, you are more likely to accomplish that goal. Write out each goal with purpose behind it. What is your “why”? Why are you passionate about this vision? How far are you willing to go to see this come to fruition? Everything can’t make the vision board, focus on what matters the most.

According to Psychology Today, visualization is a cognitive tool accessing imagination to realize all aspects of an object, action, or outcome. This may include recreating a mental sensory experience of sound, sight, smell, taste, and touch.

Reflect On How You’ll Execute Each Vision

According to Verywell Mind, self-reflection is important because it helps you form a self-concept and contributes to self-development. It helps us break away from the daily grind so we can slow down, process our experiences, and make sense of what we are feeling.

Brainstorming your vision is an essential element to executing your goals and seeing them through. Writing out the steps it’ll take to get where you need to be, journaling, creating a map, and understanding what it will take to get there will help you physically portray that on your vision board. Think of everything you want out of the new year and add it to your vision board.

Ask For Help

If you don’t know where to start, ask a friend. You can also look online for inspiration. Your vision board can be whatever you want it to be, because it’s yours. Some people make digital vision boards that they use as screen savers or wallpapers so they see it every time they use their phone. This is a convenient option if you don’t want a physical vision board.

Be Intentional

Your vision board should only have what you truly intend to strive towards in the new year. Putting meaningless things on your vision board won’t serve you or your purpose. Be proactive and list the main goals and objectives and intentionally place those things on your vision board. The power of intentionality surpasses desire; when you’re intentional, you’re deliberate and diligent.

Start Clipping And Saving Now

Prepare for your vision board by thinking of what colors you want to use. What pictures do you want? Do you want to include quotes? Take out magazines, print pictures from online, buy stickers and let your creativity shine through. Let your board reflect you and represent your intentions.

This article Five Ways To Clarify Your Vision Before Creating A Vision Board was originally published on HerAgenda.com

For far too long, women have been underrepresented in medicine, technology, research and innovation, but times are quickly changing. With a new wave of health technology centered around Women and their needs, often referred to as “femtech,” we are beginning to see more inclusive and personalized care. 

Healthcare and femtech are being revolutionized by Artificial Intelligence (AI), allowing us to enter a future where women can track, better understand, and advocate for their health care needs like never before. Using AI in healthcare is not just for convenience but also about paving the way for health equity and Women empowerment. 

In this article, we will dive into health care issues that women have been facing and the ways AI can help women take control of their health.

The Gender Health Gap: A History Of Neglect

In order to truly understand the value of AI, we must first understand why women are seeking transformation in healthcare. Here are a few gender-specific issues that Women face: 

Underrepresented In Research

Just a few years ago, the government issued the National Research Act of 1973, which banned women with “childbearing potential” from clinical trials. As a result, many medical treatments and clinical practices do not benefit women, because they were designed with men in mind, delaying progress in achieving scientific advancements for women.

Overlooked Pain Symptoms

Compared to men, women are more likely to face resistance and scepticism regarding the severity of their pain levels. Downplaying or ignoring the severity of a woman’s pain is rooted in gender biases and toxic cultural norms. Instead of believing women and resolving their issues, their pain is often attributed to psychological factors or hormonal fluctuations.

Health Conditions That Disproportionately Affect Women

Both men and women will face health issues throughout their lifetime. However, certain diseases show up at higher rates in women, sometimes presenting with different signs and symptoms compared to men. Here are several health conditions are disproportionately affecting Women:

PCOS/Endometriosis

Polycystic ovary syndrome (PCOS) is a common gynecologic disorder, affecting up to 20% of women during their reproductive age, normally between 15 and 49 years old. PCOS comes with a variety of other symptoms such as anovulation, polycystic ovaries, and weight gain.

Though endometriosis, a condition causing outgrowths on the reproductive track, is a different health condition, it tends to coexist in women with PCOS.

Both diseases can cause heavy bleeding and pelvic pain, making life difficult for women. Though both diseases are common, they are often misdiagnosed.

Autoimmune Diseases

According to Standford University, out of approximately 24-50 millions of Americans who have autoimmune diseases, 4 out of 5 of them are Women.

Autoimmune disorders are when the body’s immune system begins to attack its own tissues, presenting itself as common diseases such as Lupus, Rheumatoid Arthritis, and Multiple Sclerosis.

Stroke

Each year, strokes kill more women than men. women and men are at higher risk for stroke if they are a person of color, have high blood pressure, high cholesterol, or have a history of smoking.

However, there are other reasons Women are at higher risk for stroke that are gender specific:

• Pregnancy
• Menopause
• Hormonal Medication

AI Apps That Can Benefit Women

From predictive health care analysis to period and reproductive tracking, Integrating AI into apps and Telehealth platforms has begun to optimize healthcare experiences for Women.

1. Evernow

Purpose: To provide women with expert care and personalized prescriptions for menopause symptoms. 24/7 access to medical professionals for members.

Cost: Free trial offered. $35-49 per month.

2. Clue

Purpose: With over 10 million users globally, Clue is the science-based, menstrual and fertility tracking app.

Cost: Free to download. Offers in app purchases.

3. Folia Health

Purpose: Folia is an AI app that can supports women with rare and chronic health conditions, as well as those who are still looking for a diagnosis. In addition to tracking your health, they also give users gift cards if they decide to participate in optional research studies.

Cost: Free

For a preview of the app, click here.

For years, women have faced gaps in research causing poor health care experiences and many misdiagnoses. By embracing AI platforms, women can gain greater control over their health, receive personalized help, and begin to close the gender health gap that has persisted.

This article AI And The Future Of Women’s Health Technology was originally published on HerAgenda.com

Thousands of tech conferences take place annually, with fall and winter being top seasons for critical conversations within the industry taking place.

As the conference season unfolds, women in technology are gathering at major events worldwide to address the most pressing challenges and opportunities shaping the industry’s future. From AI ethics to leadership diversity, this year’s gatherings reflect a pivotal moment where innovation meets inclusion, and where conversations about technology’s trajectory increasingly center on who builds it and for whom.

Major Events Drawing Attention

The Grace Hopper Celebration took center stage, with its 2025 edition running from November 4-7 in Chicago. With over 30,000 attendees and 600 speakers, it remains the world’s largest gathering for women in technology. This year’s “Unbound” theme emphasized breaking free from structural limitations, societal expectations, and internal doubts that have historically defined women’s professional narratives.

Web Summit returned to Lisbon from November 10-13, bringing together over 70,000 attendees from more than 160 countries. The event features a dedicated women in tech program aimed at balancing gender ratios and building a more inclusive tech industry through networking opportunities, mentorship programs, and discounted tickets for women attendees. The conference includes an official AI Summit track, exploring how artificial intelligence is designing intelligence and disrupting society, with dedicated sessions on AI ethics and societal impact.

Regional events also made significant contributions. The Women in Insurance Tech Conference took place November 12-13 in Boston, bringing together female leaders, entrepreneurs, and tech innovators from across the insurance and insurtech sectors. 

The Female Quotient’s second annual AI Summit occured on November 12 in New York City, focusing on practical conversations about putting AI to work, with expectations of over 450 attendees and 35 speakers.

Conversations Around AI Ethics

Artificial intelligence dominated the agenda, but not just as a technical achievement. The emphasis has shifted from early curiosity to real adoption and business outcomes, with a focus on playbooks, proof, and people, specifically ensuring women are leading in the AI revolution.

For instance, at specialized events like the Women in AI Summit, discussions center on AI governance, generative AI adoption, and responsible AI at scale, turning ethics into action rather than an abstract principle. 

UNESCO’s Women4Ethical AI platform also addresses how AI technologies can perpetuate or challenge existing gender biases, examining issues from gender stereotypes in generative AI outputs to women’s representation in AI development and deployment.

Leadership Diversity and DEI in Focus

This year’s Grace Hopper programming emphasized wealth creation, career advancement, pay equity, entrepreneurship, and long-term financial strategy, which is a recognition that true diversity requires addressing systemic economic barriers, not just representation.

Industry research shows that organizations with good representation of women on their boards report 10% higher financial performance than counterparts with all-male or minimal women representation. Yet women make up less than 25% of those working as AI specialists and even less in technical leadership roles.

The conversation has evolved beyond simple inclusion metrics. Conference tracks now explore building diverse tech teams, navigating leadership challenges, LGBTQ and women’s leadership journeys, and retention strategies for remote-first teams. Events feature executives who have earned recognition as top AI leaders and thought leaders in agentic and generative AI, demonstrating that women are already shaping the field’s cutting edge.

A Mounting Priority In Cybersecurity

Cybersecurity concerns in 2024 have centered on AI’s dual nature, improving data protection and threat detection while also being weaponized by threat actors to accelerate social engineering attacks. 

The cybersecurity landscape for 2025 is being influenced by generative AI evolution, digital decentralization, supply chain interdependencies, regulatory changes, endemic talent shortages, and a constantly evolving threat environment, according to Microsoft.

A critical emerging concern is cybersecurity burnout and its organizational impact, with industry leaders recognizing the need to invest in teamwide wellbeing initiatives that demonstrably improve personal resilience. 

This article What Women In Tech Are Watching This Conference Season was originally published on HerAgenda.com

As Michelle Obama opens up about her evolution of style and self-expression in her forthcoming book, “The Look,” she invites readers behind the scenes of some of her most iconic fashion and beauty moments.

At the heart of that journey are two trusted voices: longtime hairstylists Yene Damtew and Njeri Radway — the women behind the former First Lady’s signature looks, from polished White House blowouts to the braid-forward styles that continue to spark global conversation and inspire women everywhere.

For Yene, this moment is about more than hair — it’s about heritage, confidence, and redefining what power looks like. A proud Ethiopian-American entrepreneur and champion of textured-hair artistry, she has dedicated her career to empowering women to embrace authenticity, whether they’re seated in her salon chair or stepping onto the world stage. Njeri, equally committed to honoring identity through craft, brings a perspective rooted in storytelling, cultural pride, and a deep understanding of how beauty can shape history.

Together, Yene and Njeri offer a rare inside look at the artistry, intention, and emotional depth behind the styles we’ve come to recognize — and why something as intimate as hair can become a statement of strength, freedom, and self-defined power.

Her Agenda spoke with both women about The Look, working alongside a global icon, and how they’re shaping conversations around beauty and representation that reach far beyond the chair.

Her Agenda: How did you both get your start in hair? Has hair always been a passion?

Njeri: It started with me going to the hair salon with my mother every other weekend. It started as early as elementary school, and I remember just being fascinated by the art of it all. I was in community college, not by choice, it was more so having Jamaican parents, and education is key. However halfway through it I decided it wasn’t for me and hair was a hobby I enjoyed it, so I enrolled into cosmetology school.

Yene: We have a lot of similarities. I went to cosmetology school at the age of 16. My fascinations with hair probably grew at a very early age. And what drew me in was on Sunday mornings my mother used to put hot rollers in her hair and go into the shower. It was super fascinating to me how it all worked out. I’m like wow you’re putting all these things in your head and all of a sudden you have this bounce; and that’s where the interest first sparked.

Her Agenda:  What does it mean to both of you to be a part of the former First Lady’s team?

Yene: She is no different than any other person that is trying to look and feel their best. That interpersonal relationship – being there to share good, bad, highs and lows with somebody – is what this industry is about. So for me having that privilege to understand that someone of that stature is just like every single one of us, and we always idolize people in that position, but to realize that they’re human beings, that’s the feel good that they’re able to pour back into you the same way that you pour into them, and it’s mutual. 

Njeri: I agree, I echo everything Yene is saying, but when people ask ‘What is she like?’ I’m like ‘What you see is what you get.’ [She’s a] real authentic, black woman, who is out here trying to make a mark on the world, and is trying to survive. While also spreading light and wisdom throughout, she’s also trying to show up as her best everyday.

Her Agenda: How long have both of you been with Michelle Obama?

Yene: I started in 2009 with the family. My primary focus was Ms. Robinson (Michelle’s mother) and the girls (Malia and Sasha). And then I stood in as a backup for Johnny Wright, who was her primary hair stylist throughout the White House years. And then I started as her colorist in 2012. So we’ve been with her for over [a] decade.

Njeri: I started in 2010, brought in by Yene, to work under Johnny Wright as his second assistant. And I was also more so helping with the girls along with Yene. I came out of the shadows in 2022 for “The Light We Carry” tour when she debuted her braids. 

Her Agenda: What has it been like working with Michelle Obama, creating looks, and being featured in her Look book?

Yene: The book was comprised in a way of storytelling. The book was [written] to be nostalgic and to share and highlight the processes and explain her time starting prior to the White House, going into the White House, and her post life. For me it was more about sharing my story as it relates to working with her, and talking about how we connected, how we began working with one another. Then there’s the part of our work being featured because we’re a part of these historical moments.

Njeri: You said it all. Honestly we’ve been here, we’ve been grinding. We’ve been doing what it is that we love to do. Not necessarily looking for the recognition, yes it’s great, I appreciate it all; but we show up and work hard, not looking for clout. It is great to be acknowledged now after so many years, and that’s a testament to our loyalty and our dedication and hard work.

Her Agenda: When it comes to hair, do you all have a motto?

Yene: “Good hair is healthy hair.”

Njeri: That part! You took the words out of my mouth!

This article Meet The Women Behind Michelle Obama’s Most Iconic Hairstyles was originally published on HerAgenda.com

The winter holidays are swiftly approaching, which means so is the holiday shopping rush. The best gift you can give yourself this season is the gift of peace. Just think of all the holiday hassle you’ll avoid. While the world is out in chaos, you can be at home sipping hot chocolate by the fireplace, wrapping gifts as the holiday music plays in the background.

Her Agenda has gathered five ways that will help you eliminate anxiety by early holiday shopping. This is a must read if you truly want to experience holiday joy.

1. You’ll Budget Better By Shopping Earlier

Imagine setting out a list of things you intend to buy, researching the best prices, and sticking to that set price. No, there won’t be any Black Friday deals, people waiting in tents for hours in line before you, or Cyber Monday hacks, but you’ll get what you set out to buy.

According to Ramsey Solutions, these are the best budgeting suggestions:

• Starting in January and saving a little each month is ideal, but it’s not too late to begin now and still make a difference.
• Using cash instead of cards can help you spend less and stay on budget while Christmas shopping.
• Cutting expenses like cable, unused subscriptions and gym memberships can free up hundreds of dollars in just a few months.
• Planning early, hunting for deals, and even going DIY with gifts or potluck parties can help you stay festive without overspending.
• Being intentional — like setting aside “under budget” money or opening a separate Christmas savings account—helps ensure those savings don’t get accidentally spent.

2. Your Gifts Will Be More Intentional

With the extra time to plan, you’ll be able to pick out specific gifts for everyone on your list. Those last minute gifts can sometimes be dead giveaways that they were rushed and unplanned. Make the people in your life feel important and thought about by putting some thought behind their holiday gifts.

Intentional gifts are often less expensive and more heartwarming and meaningful. Paying attention to what a person’s interests are, like their favorite food, music, color etc. can be the difference in picking a coat over a hoodie. In fact, here are 30 Thoughtful Holiday Gift Ideas to get your wheels turning.

3. Shipping Delays Won’t Affect You

If you prefer shopping in bed, shopping ahead should be a breeze. Browsing the web for gifts can be a stress-free experience, especially if you’re doing all of your shopping ahead of time. Another perk is knowing that holiday shipping delays won’t affect any of your gifts.

Enjoy your peace of mind knowing that your gifts will be delivered ahead of time, and the only problem you’ll have is deciding where to hide the gifts. But for everyone else, here’s USPS cutoff dates if you’d like to receive your gifts by Christmas day.

4. Early Prep Can Reduce Financial Strain

According to the American Psychological Association, financial concerns were most often cited as a cause of stress during the holidays, with 58% of U.S. adults saying that spending too much or not having enough money to spend causes them stress.

Being proactive will relieve stress and anxiety as you prepare for the holidays. Another realistic approach is understanding that you have to live within your means and stick to your budget. Go into the holidays with a positive mindset and coping mechanisms that will aid in managing the demands for the months. Remember, the holidays are temporary and you can get through this.

5. Last-minute Chaos Won’t Exist

News Nation reports that tariffs could make holiday shopping more expensive this year, pushing up prices on imported goods from clothing to electronics. With the likes of more money spent, last minute shopping shouldn’t be on anyone’s list.

However, if you’re budgeting and need a little assistance, pay-here providers like Klarna, Affirm, Paypal Later are available to lessen the load.

Happy early shopping!

This article 5 Ways Early Holiday Shopping Can Eliminate Anxiety Later was originally published on HerAgenda.com

Let us be honest, most of us can not go a day without going through our Instagram feed, posting a picture, or tweeting. Social media is deeply woven into our daily lives but with constant connectivity comes new risks.

For many women, online harassment and deepfakes have turned digital spaces into potential minefields, making online safety more critical than ever. According to the Digital 2025 global overview report, the average person now spends 6 hours and 38 minutes connected to the internet every day amounting to 27.6% of each day. And on social media? Globally, users are averaging roughly 2 hours 21 minutes each day. This proves that our screens are where we connect, create, and sometimes, where we are most vulnerable. According to UN Women, these digital spaces expose women disproportionately to abuse and harassment.

For women professionals, creators, and entrepreneurs, this reality hits differently. We are building careers, brands, and communities online, but we are also navigating a digital landscape where harassment, doxing, and AI-driven deepfakes are becoming alarmingly common. And with October being Cybersecurity Awareness Month there is no better time to talk about what it really means to stay safe and stay sane online

The Emotional And Digital Reality

The truth is online harassment can not just be labelled as “trolling.” It is deeply personal, can shake your confidence, disrupt your work, and invade your sense of safety. Imagine opening your inbox to hate messages or worse, discovering your image has been manipulated into a deepfake. Women, especially women of color face more targeted abuse. The damage goes beyond screens; it touches our sense of identity. And still, we are expected to show up online every day by leading teams, creating content, and “keeping it together.”

Practical Ways To Protect Yourself From Deepfakes And Online Harassment

1. Lock Down Your Personal Info
   • Start with a self-audit. Google yourself. Check what is publicly visible. Remove old accounts you no longer use, adjust your privacy settings and remove location data. According to the Cybersecurity & Infrastructure Security Agency (CISA), minimizing your data footprint makes you harder to target.
2. Strengthen Your Logins
   • Use two-factor authentication (2FA) everywhere, this is non-negotiable. A password manager like Bitwarden or 1Password can help keep your accounts safe without overloading your memory. One breach can cascade into brand damage or loss of content especially for creators and entrepreneurs.
3. Think Before You Post or React
   • When harassment starts, it is tempting to fight back online. Document the abuse with screenshots, block or mute offenders, and report where necessary. Learn to protect your energy as fiercely as your data.
4. Stay Aware of Deepfakes
   • AI-generated content is becoming weaponized. In 2025, 16% of cyberattacks involved deepfakes or synthetic identity tools. As someone building an online presence, you must monitor not only what you publish, but what could be published in your name. Regularly reverse-image search your photos and videos. If you find manipulated versions of your content, document and report them immediately.
5. Create a Crisis Plan
   • Who would you contact if your account were compromised? Where are your backups stored? Having answers to these questions will save you time and panic when you need it most. In a world where one viral post can shift reputations, your network is part of your defense strategy.

The Emotional Toll And Why It Matters

An Amnesty International report found that nearly half of women who experience online abuse suffer from anxiety, sleep problems, or loss of confidence. In fact many step back from public discourse entirely, a chilling reminder of how online violence silences women’s voices in real life.

“It is no secret that misogyny and abuse are thriving on social media platforms, but this report shows just how damaging the consequences of online abuse are,” said Amnesty researcher Azmina Dhrodia.

In conclusion, online harassment, doxing, and deepfakes are real, but so is your ability to fight back and protect yourself. By implementing the practical steps listed above, you can take charge of the narrative and protect your presence. You deserve to feel safe online, to create, lead, and express yourself without fear on social media . So this month, let us do more than just “stay aware.” Let’s stay in control and secure our world.

This article How Women Can Protect Themselves From Online Harassment, Doxing and Deepfakes was originally published on HerAgenda.com

As the days grow shorter and the air turns crisp, warm tones replace the neon hues of summer as the energy of fall begins to take over. For many women creators, this seasonal shift offers a chance to deepen online storytelling, build trust, and create authentic emotional connections online beyond just slapping a pumpkin on everything.

Fall’s visual language has become a strategic tool for creators looking to express personality and relatability through the feeling it evokes. The season’s themes of reflection, comfort, and transition align naturally with values like mindfulness, self-care, and community that online audiences crave. For women creators, fall provides the perfect time to blend fall aesthetics with authenticity and turn a seasonal mood into common ground for a deeper connection.

The Psychology Of Fall

Fall is a season of transition, reflection, and nostalgia — all qualities that naturally lend themselves to storytelling. A sense of renewal and preparation replaces the laid-back energy of summer days.

“Seasonal storytelling allows businesses to be timely, relatable, and memorable,” according to Web Strategy Plus. “When you intentionally align your brand messaging with the feelings and experiences of fall, you create content that stands out and builds stronger relationships with your audience.”

“Fall’s colors remind us to slow down, savor the moment, and embrace the beauty of change,” said graphic designer Cindy Albanese.

As summer fades, there’s also a psychological shift in consumers. According to The NowGen, buying patterns mirror the fall mindset, with consumers gravitating toward cozy rituals, intentional living, and sensory comfort.

Building Emotion

If you take a scroll through Instagram or TikTok in October, you’ll see creators lighting candles as part of morning routines or business owners curating fall reset mood boards. You’ll also see back-to-school routines, fall coffees, football games, pumpkin patches, apple picking, and cozy bonfire nights

These are all experiences that many can relate to this time of year, offering invitations into a shared feeling. When you see a creator at a pumpkin patch with their family or sipping a fall latte on a crisp morning, it’s an emotional cue. It stirs memories of your own autumn experiences and invites you to feel part of something familiar and collective.

Social media is flooded with polished content. But seasonal storytelling stands out because it feels more human and emotionally resonant. It gives audiences something they deeply understand.

Fall 2025 Marketing Trends

Fall marketing in 2025 is seeing a return to authentic, creator-led storytelling. Instead of traditional ads, brands are turning to creators to set the mood for the season.

“Going beyond authentic content to building genuine rapport, brands must meet their communities where they are and share varied and unfiltered content such as street interviews, behind-the-scenes moments, or thoughtful insights,” according to TikTok’s What’s Next 2025 Report. “By doing so, brands can foster trust and community while encouraging audience engagement.”

According to the report, 40% of TikTok users find brands that showcase personality more relevant, while 45 percent of social and video platform users feel brand relevance comes from feeling understood. This shows how audiences are more drawn to personality, relatability, and emotional resonance.

Brands and creators that express a clear identity and tap into shared feelings or seasonal moods feel more human, which in turn drives trust and engagement.

Branding Through The Senses

Fall branding thrives when it engages the senses. Consumers are increasingly drawn to brands that evoke comfort through tactile and sensory experiences, according to Brand Vision Insights.

Creators can set atmospheres that audiences want to be part of through sound design (ASMR candle lighting), textural visuals (sweater knits, paper journals), and slow cinematography. This turns content into a multisensory ritual.

Fall Aesthetics and Brand Storytelling

Ultimately, what makes fall branding resonate goes deeper than the color palettes and cozy fonts. It’s how it makes people feel. New seasons bring different feelings, and seasonal storytelling allows women creators to both show up authentically and connect emotionally. By aligning with the changes of the season, they create narratives that feel less like marketing and more like community.

This article How Women Creators Are Using Fall Aesthetics To Build Brand Storytelling Online was originally published on HerAgenda.com

“[The industry] won’t change on its own,” said Carrie Bloxson, Chief People Officer at Hachette Book Group. “It’s going to change when people like the ones in this room show up, speak up, and lead with purpose. That is the work. And that is the invitation for tonight.”

And so began “Off The Page: The Women Changing Publishing and Media” on Thursday, Sept. 25 at the Hachette Book Group offices in Midtown Manhattan. 

Hosted by Her Agenda, in partnership with Hachette and its Women in Publishing employee resource group, the panel, moderated by Founder and CEO of Her Agenda, Rhonesha Byng, included some powerhouse voices transforming the industry: 

• Eboni K. Williams:  Humanitarian, Attorney, Author, Television Host
• Debbie Millman: Designer, Author, Educator, Brand Consultant, Host of the Webby-winning podcast ‘Design Matters’
• Shannon Downey: Artist, activist, and founder of Badass Cross Stitch and Seriously Badass Women

Before the panel, attendees were treated to a “Lightning Talk” between facilitator Sojourner Elleby, Digital & Social Media Manager at Hachette Book Group, and Sally Kim, President & Publisher of Little, Brown and Company, that offered an insider’s look at the power of diverse voices in the publishing industry. 

The evening offered several takeaways to inspire action ON and OFF the page. 

Your Identity Is Your Super Power

When Sally first started in publishing, there weren’t many people who looked like her. Today, she is the first Asian American person to lead a major publishing house. She said she has come to recognize that her identity is her superpower. In fact, everybody’s is. Background, as we know, shapes perspective. 

“It affects everything I do,” she said. “I expect everybody to bring their full selves.”

Shannon said she does this by using her art to challenge power, build community, and activate others.

“Craft is just the tool I use,” she said. “I’m an activist.” 

Eboni said she leans into the fullness of her identity, even if it may seem like a contradiction to others. As a former criminal defense attorney, a pageant queen, an intellect and a reality TV star, she said she fully embraces her dualities, which allows her to live life as true to herself as possible. 

“I don’t make decisions by committee,” she said. “I know best for me.”

And if others don’t like it? That’s fine, she said.

“If you’re going to have the audacity in this world to be anybody, let alone a woman, and let alone a woman with some melanin and any other additive identities (seen or unseen), you would do yourself well to get very comfortable being unliked,” she said. “I will be the villain in your story, as long as it affords me peace.” 

It’s Not Always About How You Start, It’s How You Finish

One of the biggest takeaways from the evening was that success is not linear. 

“I came into book publishing as a failed writer,” Sally said, after discussing how even though her dream was to become a journalist, she later realized that what she really loved was helping others shape their stories. 

The rest of the panel shared similar stories of the twists and turns that contributed to their success. 

Shannon, for example, never set out to write a book. In fact, when she was first contacted by literary agents, she assumed it was a scam. Although they wanted a craft book, she insisted on an activism one, except she didn’t know what that could be. It wasn’t until two years later that the vision came, and she was able to write her manuscript. 

Debbie, in contrast, had always dreamt of writing a book. After pitching some ideas, she was politely turned down. However, opportunity came-a-knocking a few months later when a friend passed on a book proposal and recommended her instead. 

Eboni transitioned from a criminal defense lawyer to mass media because she wanted a more immediate impact. While at Fox News, Roger Ailes encouraged her to “sell something,” prompting her to pitch “Pretty Powerful.” When publishers realized it wasn’t a conservative book, they backed out. She returned the advance and published with a smaller press instead. Her second book pitch was initially rejected as well, but she maintained a good relationship with the publisher, and when the right time came, her book was published.

You Sometimes Have To Build Your Own Stage

Debbie said if you want something, you must make the first ask. If this is what you want to do, you must take the steps to make it happen. Build the room you want to be invited to. 

The panel shared some additional actionable tips: 

• “Keep relationships warm.” – Eboni

It’s all about people and connection. A rejection can turn into an opportunity later on.

• “Anything worthwhile takes time.” – Debbie

If you are a multifaceted person who likes to do a lot of things, you must have patience. Mastery and acknowledgement may take a while. 

• “Be together in community in real life.” – Shannon

A big social media platform, all panelists agreed, is helpful, but connecting with people in real life is what really moves the needle. 

For those who do not have a huge following, Debbie advised working with a publisher that matches your efforts and puts in as much energy into promoting your book as you do. 

Post-panel there were book signings of course, and networking while sipping on custom cocktails thanks to Edmond’s Honor. To relive the evening, check out the video above and the full photoset here.

This article When Women Tell Their Stories, Industries Shift: Inside Her Agenda And Hachette’s ‘Off The Page’ Event was originally published on HerAgenda.com

As fall arrives and the risk of seasonal affective disorder increases, so do those negative Debbie Downer thoughts and ideas. As the cold winter months approach it is easier to isolate, and feed into negative thoughts and feelings.

Her Agenda has gathered information from therapists on how to combat those thoughts before they become too intrusive.

What Seasonal Affective Disorder (SAD) Is

“Seasonal Affective Disorder, or SAD, is a clinically recognized pattern of depression that shows up in a seasonal rhythm,” said Beatriz Victoria Albina, NP, MPH, SEP, Nurse Practitioner, Certified Life Coach, and author of End Emotional Outsourcing. “It’s more than missing summer or wishing for more sunlight. People with SAD experience predictable cycles of low mood that arrive with the change in seasons, most often in fall and winter, though some folks experience it in the summer months.

Furthermore, Beatriz says for many, winter-pattern SAD looks like fatigue, sadness, changes in sleep or appetite, and withdrawing from social life. In the summer version, people might find themselves restless, unable to sleep, losing appetite, or feeling more anxious. What makes this a disorder rather than a seasonal quirk is that it disrupts daily life.

How Does It Present Differently In Different People?

“Each individual may present a bit differently if suffering from SAD but in many cases, people may isolate more, withdraw from social settings, sleep more and lose pleasure in things they normally enjoy and love,” said Jennifer Kelman, JustAnswer Therapist and LCSW .

”These are the very things needed in order to move through this time, but many find it hard to keep up with daily routines,” Jennifer said. “As the leaves begin to fall, days become shorter, and less light is around, people prone to SAD may begin to experience symptoms.”

What Triggers SAD?

Alicia Armstrong, LMFT, Pathlight Mood & Anxiety Center Clinical Director of Virtual Intensive Outpatient Program, says SAD, like all major depressive disorders, is the result of a biochemical imbalance. Unlike typical major depression, it’s triggered by seasonal changes that impact our biology:

• Sunlight plays a huge role in well-being. Exposure to sunlight impacts our circadian rhythm and the hormones and neurotransmitters our bodies produce to help keep us functioning optimally.
• Lack of sunlight significantly decreases our Vitamin D levels, and Vitamin D plays a critical role in the creation of serotonin – the neurotransmitter needed in our brains to feel happy. Without enough sunlight, we see an increase in melatonin, which is the hormone that allows us to feel sleepy at night.

Steps To Combat SAD

According to Dr. Sanam Hafeez (she/her), NYC Neuropsychologist, Director of Comprehend the Mind, here are specific steps people can take to combat it SAD:

Increase light exposure – Spend more time outdoors during the day or use a light therapy lamp to make up for the loss of natural sunlight.

Stay physically active – Regular exercise boosts mood, improves sleep, and helps regulate energy levels during the darker months.

Keep a steady routine – Going to bed and waking up at the same time each day helps reset the body’s internal clock.

Seek support and treatment – Talking with a therapist, joining support groups, or using prescribed medication can ease symptoms and prevent them from worsening.

Focus on nutrition – Eating balanced meals with enough protein, fruits, and vegetables can help stabilize mood and energy.

Plan enjoyable activities – Scheduling social events, hobbies, or short trips gives structure and something positive to look forward to.

Limit alcohol and excess caffeine – Both can interfere with sleep and make mood swings or fatigue worse over time.

This article How To Let Go Of Negative Thoughts And Feelings: Preparing For SAD (Seasonal Affective Disorder) was originally published on HerAgenda.com

Some days can be challenging from the start and we all could use some motivation from time to time. In the moments when you don’t have a supportive friend to lean on, an extra push, or that extra burst of energy to push through the rest of the day, there’s an app for that.

Her Agenda has gathered five apps that are guaranteed to keep your day in high elevation.

I Am – Daily Affirmations App

The I Am app is designed to rewire your thinking on bad days when negative thoughts creep in or when you could use a quick pick-me-up. You schedule how often you’d like alerts delivered to you and it will serve as a reminder of your inner strength, courage, and capabilities daily. Positive affirmations are tailored to your specific needs.

The I Am app is available in the Apple App Store and Google Play. You can choose between a $99.99 lifetime, $14.99 monthly, or $35.99 yearly auto-renewable subscription. 

Motivation – Daily Quotes App

If quotes are your thing, then you’ll love Motivation’s daily quotes. Tailored to your personal theme and mood, you decide how many quotes and notifications you’d like to receive daily. The quotes are created to affirm positivity, inspire, and uplift you throughout the day.

You can purchase the Motivation app for $9.99 monthly, or $35.99 yearly.

Happify App

This app is a different approach from the other apps presented for a few reasons. With the keyword being “happy,” this app uses games and science-based activities to help combat stress, negativity, and life’s difficulties.

Happify challenges you to learn coping skills, work on self-confidence, actively practice mindfulness, and power through career success through planning and self-work over time, and more.

Happify can be purchased for $139.99 yearly, $14.99 monthly, $449.99 lifetime.

ThinkUp App

For a more personalized experience where you’re able to record your voice, add background music, as well as customize your daily affirmations you should give the app ThinkUp a try.

On this app gives you the ability to create affirmations that not only speak to you but are actually from you through voice recording. There are also pre-written affirmations available, and the app is easy to navigate.

ThinkUp’s subscriptions are available for $7.99 monthly, $39.99 yearly, and $99.99 for a lifetime purchase.

Innertune App

Enter the Innertune affirmation app; this is the last app and the least, at least in pricing. For free – yes, free! You can listen to affirmations from over 500 playlists for unlimited time. There is no catch. This app offers three beat categories: focus, relax, and sleep, and you can also record your own voice. Customize your daily affirmation reminders, personalize your playlist goals, and more.

Innertune is free and available to download.

This article 5 Powerful Apps To Help You Celebrate Yourself Every Day was originally published on HerAgenda.com

There’s so much shame that comes with not being established at a certain age. Society would lead you to believe you haven’t arrived if you don’t have your own place, your dream career, and a significant other in your thirties. This is not true.

If you still live with your parents as a millennial, there should be no shame involved, because it’s not just you. People don’t advertise it, but in this economy, many people still live with their parent’s, and Her Agenda has gathered why.

Student Loans Won’t Pay Themselves

According to Education Data Initiative, when considering how many people within a generation have student loans, a larger percentage of the Millennial generation has student loan debt than other generations. In fact, 18.5 million millennials have outstanding student loan debt; 39.9% of all borrowers are millennials.

Student loans are the number one cause of people staying with parents; as soon as you graduate, you are expected to begin paying back student loans whether you have a job or not. Though this debt is considered “good debt” it can cause a serious strain on your pockets.

Stagnant Wages Are Equivalent To A Fixed Income

According to The Hill, there is an emerging disconnect among millennials, with 52% engaging in side hustles at work, and 46% not taking on extra work.

As a result, fewer millennials are in the middle class compared to previous generations. By contrast, 70% of baby boomers were middle class in their 20s, but only 60% of millennials achieved the same status, according to an OECD report.

Unaffordable Housing Makes Solo Living Almost Impossible

According to Fortune, the American dream is on life support for first-time homebuyers, new data shows, and the landscape will remain pretty bleak for a while. Young adults are staying with parents to save money or opting to house swap with baby boomer relatives to eke out a start in the housing market.

Additionally, those factors have gatekept the housing market from many first-time home buyers, who are typically younger generations like Gen Z and millennials. In fact, the housing market has become so unaffordable for these buyers, the number of first-time home buyers shrank to a historic low.

Caregiving Responsibilities For A Family Member Means You Have To Stay With Your Senior Parent

As reported by AARP, as of 2020, approximately 24% of caregivers in the United States are millennials. Furthermore, almost three in four millennial family caregivers are employed, and they are more likely than other generations of caregivers to be working. One in three employed millennial family caregivers earns less than $30,000 per year.

Millennials are actively taking on the position of caretaker. This also makes it hard to move out due to this large responsibility. While caretaking is an enormous task, many millennials also work fulltime as well.

A Lack Of A Safety Net Means It’s All On You

Millennials are the poster child for entrepreneurship. With the likes of social media, small businesses, and the arts, millennials aren’t afraid to go against the regular 9 to 5; however, where millennials lack is creating a safety net with insurance.

Liberty Mutual Group says that millennials may be pursuing entrepreneurship, but they take more personal liability risks than any other generation.  According to a recent study conducted by Liberty Mutual Insurance, one of the largest small business insurers, only 12 percent of millennials who own their own business have business insurance, even though they are known for being the biggest worriers when it comes to their small business endeavors given the potential for financial loss.   

In conclusion, millennial small business owners are unaware of what insurance is needed when it comes to their small business, putting them, and in some cases their employees, at risk. Many worry about the financial commitment (35%) compared to Boomers (29%), leading them to skimp on basic protection needed.

This article Dear Millennials Living With Your Parents, You’re Not The Only One was originally published on HerAgenda.com

In an era where technology is evolving more rapidly than ever before, women entrepreneurs are embracing AI-powered co-creation as a transformative business strategy. 

Whether developing apps, templates, online courses, or subscription services, AI enables a seamless, real-time feedback loop with customers, making products more personalized, engaging, and scalable. And women seem to be leading the way in harnessing the power of AI to co-create.

Co-Creation With AI: Strategy Meets Customer Insight

Co-creation is a collaborative process where customers actively help shape a digital product, with AI acting as the dynamic bridge. 

Through AI, entrepreneurs can prompt customers for creative inputs, refine offerings instantly, and adjust products at speed. This helps brands tailor services in real time while building genuine engagement and ownership among users.

Notable Innovators And Their Stories

Asmau Ahmed

Nigerian‑American entrepreneur Asmau Ahmed created Plum Perfect, a beauty tech app that uses facial recognition to analyze skin tone and recommend personalized makeup products. Her technology directly addresses customer needs, especially among women of color.

Michelle Reeves

Based in Queensland, Australia, Michelle Reeves is revolutionizing how brands and consumers collaborate. Her startup, Zipline AI, embeds a “creative bar” on brand websites that allows customers to input themes or moods and co-create content or products via AI prompts.

The tool then supplies brands with real-time analytics on customer preferences, boosting engagement and reducing guesswork. Zipline AI’s beta tests with Disney and Gucci demonstrate how this model enhances authenticity and speed in product development.

Elise Smith

Elise Smith, co-founder of Praxis Labs, uses VR-driven learning to help individuals confront bias and discrimination in the workplace. This immersive tool involves participants in creating personalized scenarios, another compelling form of co‑creation using AI and experiential design.

Rebecca Beach

Former UX designer Rebecca Beach leverages a conversational method she calls “vibe coding” to instruct AI tools like ChatGPT, Midjourney, Canva, and Recraft. Using prompts rooted in vibe and aesthetic, she co-creates digital products—printable workbooks, journals, e-books, custom GPT tools—with her customers through insights drawn from her email list and Facebook communities.

Rebecca slashed product creation time from weeks to just 20 minutes and now earns up to $20,000 per month from over 1,500 listings on Shopify and Etsy.

Céline Delaugère

Co-founder of Eva Engines, Céline Delaugère leverages generative AI to produce realistic clothing visuals, replacing costly and time-consuming physical prototyping in fashion. Her AI tool facilitates collaborative interaction between designers and customers, so they can visualize product variations in real time, speeding up iteration cycles and reducing waste. Céline has also spoken about the need for data quality and responsible AI in fashion.

Technology And Customer Experience Benefits

AI empowers entrepreneurs to translate customer input instantly into design iterations, whether through visual mockups, coded features, scheduling tools, or content. Personalization becomes scalable, with real-time insights guiding product evolution. Customers feel heard and invested, boosting loyalty, engagement, and word-of-mouth. Brands can test and pivot rapidly, mitigating risk while capturing what customers truly want.

Challenges And Ethical Considerations

Despite the promise, challenges persist. Prompt ambiguity can lead to misaligned outcomes. Data bias may skew personalization, or over-reliance on AI could stifle genuine human creativity. Ethical sourcing and transparency are vital, and women-led AI ventures increasingly prioritize fair practices and AI governance at every stage. Entrepreneurs must also protect customer data privacy and clarify AI’s role in shaping products.

Women entrepreneurs are at the forefront of reimagining how digital products are conceived and built, turning customers from passive consumers into active co-creators. AI not only accelerates this approach but democratizes it, making personalization, speed, and collaboration the new benchmarks for innovation.

This article How Women Entrepreneurs Use AI To Co-Create Digital Products With Customers was originally published on HerAgenda.com

Once you enter your 30s, a certain magic happens, and the minute things you used to obsess about suddenly have no value. Enter Mid-30s and FOMO (Fear of Missing Out) turns into JOMO (Joy of Missing Out). It’s as if a weight is lifted and you appreciate the simple things in life, like purchasing a new comforter set… well, at least for me at age 36.

What Causes FOMO (Fear Of Missing Out)?

Though it’s impossible to be everywhere at once, in this day and age, it’s impossible not to see what’s going on thanks to social media. The feeling of being left out, forgotten, and missing experiences can become heavy and uneasy to grasp.

According to Sci-Tech Today:

• 65 to 70% of millennials especially say they feel FOMO when it comes to events and experiences.
• In crypto markets, 60 to 80% of retail traders report that at least some FOMO influences their decisions.
• A huge 93% of Gen-Z admit to losing sleep due to checking social media late at night.
• Higher FoMO correlates with higher anxiety, depression, and worse sleep, and some studies show interventions like limiting social media can reduce loneliness and depressive symptoms.
• During COVID, social media usage jumped by 25 to 47%, which likely stoked more FOMO.
• Behaviorally, FOMO drives impulsive buying, binge-drinking, distracted phone use, and compulsive brand behavior, especially in younger people.

Ways To Offset FOMO

FOMO can disturb your life in a major way. Mentally, you may experience feelings that overpower and distract all of the positives you have going on in your life. Help Guide has provided tips to cope with FOMO responsibly:

• Develop self awareness: acknowledge your feelings
• Focus on present experiences: meditate, immerse yourself in your senses, and be mindful of your urges
• Manage overall stress and anxiety levels: journal and exercise
• Take a digital detox: turn off notifications, designate phone-free times
• Boost your self-esteem: practice positive self-talk
• Foster genuine connections: join a support group, spend time with family and friends, join a volunteer group
• Know when to seek professional help: notice if fomo is affecting your work, school and relationships

What Does JOMO (Joy Of Missing Out) Feel Like?

As you begin to mature, certain things become less important, and you begin to shift your interest. Intentional living becomes more of a priority, and you find joy in beneficial things that are reciprocal, like gardening, or creating a safe space in your home. 

“From my clinical work, I see that the mid-30s are less about losing something, like the social buzz or the pull of constant comparison, and more about gaining clarity,” said Sarah Thompson, LPC, LCMHC, founder of SJT Therapy. 

“Psychologically, this stage often brings a natural reevaluation of priorities,” Sarah said. “The brain and body have weathered enough experiences to recognize that chasing every opportunity isn’t the same as living fully. What used to feel like “missing out” now feels more like curating: choosing what actually aligns with personal values, relationships, and deeper fulfillment.”

The Positive Effects Of JOMO

With age and development JOMO presents a sense of relief and reassurance of oneself. It also allows you the opportunity to understand that it’s okay to be okay with not being a part of something. There’s no anxiety attached to joy, only peace.

If you’re looking for the perfect recipe to get to JOMO, simply do the opposite of what you’re doing now. For example: If you’re mad that a friend is going to dinner without you and you see them posting on social media, simply log off and find a reason to be grateful. You can choose to be grateful to have food at home and redirect your energy into doing something reciprocal like starting a garden, or treating yourself to dinner. It’s all about perspective.

This article Enter Mid-30s: Goodbye FOMO was originally published on HerAgenda.com

There have been seismic shifts in how people shop. Customers seek even more convenience, faster transactions, and a personalized shopping experience. 

However, data shows that retailers are struggling to meet these consumer needs. According to a 2024 IBM study, only 9% of consumers reported being satisfied with their in-store shopping experiences, while just 14% expressed satisfaction with online shopping.

This is where artificial intelligence has begun to fill the gap. Retailers are rapidly turning to AI-driven technologies to enhance the shopping experience and address these key pain points. In fact, 59% of consumers have shown interest in using AI applications while shopping, while 80% admitted they haven’t yet tried AI-powered shopping tools but are eager to explore them, according to the IBM survey. 

As a result, companies are heavily investing in artificial intelligence, robotics, and interactive technologies to bridge these gaps. With AI-powered self-checkout systems that reduce wait times, QR Codes that provide instant product information, and virtual assistants that streamline customer service, retailers are reshaping how people shop, buy, and sell.

With AI adoption within the retail landscape accelerating, Uniqode analyzed industry reports and news articles to explore the latest advancements in shopping technology and what consumers may start encountering as they shop in the future.

Delivery Robots

Autonomous delivery robots are gaining momentum in major cities like Chicago and Los Angeles as restaurants and retailers look to improve efficiency, cut costs, and meet rising demand for faster, more reliable deliveries.. These robots use advanced navigation systems, cameras, and sensors to safely transport orders from businesses to customers, reducing reliance on human couriers.

In Los Angeles, fast-casual burger chain Shake Shack partnered with Serve Robotics and Uber Eats to offer robot deliveries at select locations. These robots navigate sidewalks using advanced mapping technology to deliver food directly to customers without human involvement.

Globally, in places such as Chicago, Miami, Los Angeles, and Helsinki, Coco delivery robots are helping businesses fulfill local orders using small, wheeled robots that travel on sidewalks.  Unlike traditional bike or car deliveries, these robots bypass traffic, lower delivery costs, and improve order fulfillment efficiency. Coco uses QR Codes displayed on the outside of each robot to help businesses accurately fulfill orders.

Coco robots are used in collaboration with companies such as DoorDash, Uber Eats, and OpenAI.

Beyond food delivery, Vayu Robotics has developed an on-road, AI-powered delivery robot designed to operate without expensive lidar sensors, a technology that uses pulses of laser light typically used in drones for aerial and 3D mapping.

Instead, it uses a more affordable vision-based system to transport goods, making last-mile logistics more scalable and accessible for retailers and e-commerce brands.

Drone Deliveries

Drones are helping to reduce delivery issues in urban and rural areas, such as traffic congestion, long wait times, and infrastructure limitations. Equipped with advanced navigation systems and AI-powered flight controls, drones can transport goods quickly and efficiently. PwC projected drones will complete about 14,000 deliveries per day, adding up to nearly five million B2C deliveries globally in 2024.

One of the leading players in this space, Zipline, has already completed over 1.4 million deliveries and is rapidly expanding its operations across Africa and the United States. Zipline’s drones use precision airdrop technology to deliver medical supplies, groceries, and retail goods to hard-to-reach locations. This is particularly valuable for health care providers and logistics companies looking to serve remote or underserved communities.

Big-box retailers such as Walmart are expanding their drone delivery networks to offer faster and, in some cases, same-day delivery. Dallas has become a key testing ground city for Walmart’s aerial delivery program, where the retailer has partnered with Wing, Alphabet’s drone delivery subsidiary, to offer same-day deliveries for select products. The drones can deliver small orders, such as groceries, household essentials, and pharmacy items, in as little as 30 minutes, reducing wait times for customers. QR Codes on the ground assist in landing the Wing drones back at home base.

AI-Driven Shopping

Artificial intelligence is redefining how consumers shop by enabling frictionless checkout, personalized shopping experiences, and smarter inventory management.

Amazon’s Just Walk Out technology uses AI-powered sensors and machine learning to allow shoppers to grab and go without checking out at a register. Purchases are automatically charged to shoppers’ accounts. The technology has been used at Amazon Fresh and Amazon Go stores across the United States, with plans for broader adoption in high-traffic convenience stores and concession areas.

Blockchain platform Pundi X launched PundiPay for merchants. In this system, retailers can generate and display a QR Code that allows customers to pay with crypto on their devices. 

With more consumers interested in using AI technology in their retail experience for convenience, many retailers have begun integrating AI-driven technologies to boost customer satisfaction. This includes AI-powered product recommendations, automated restocking, and smarter inventory management.

Spatial Computing

Spatial computing merges digital and physical retail spaces to create interactive shopping environments. AI technology leverages augmented reality to provide shoppers with advanced features such as virtual try-ons, AI-powered store navigation, and personalized digital displays that respond to real-time customer behavior.

Millions of Olympics enthusiasts got to experience one such concept at the 2024 Paris Olympics with retail giant Alibaba’s Wonder Avenue pop-up, a 289-foot-long showcase of shopping technology that blends physical and digital experiences. Shoppers went through different areas in the showcase where they could create personal avatars, digitally “try on” products via their avatars to imagine their perfect looks, and even pick out cosmetics and fragrances based on tailored recommendations from a smart assistant.

Other spatial computing applications include AI-powered navigation systems that help customers find store products quickly by providing real-time directions within large retail spaces, such as malls. Interactive digital displays facilitated by QR Codes on products or in catalogs can also help customers design a product they will eventually purchase, such as how Ikea used AR apps to help buyers imagine what furniture and decor will look like in their homes.

These AI-driven technologies are reshaping how customers interact with physical retail environments, blending digital convenience with in-store experiences.

As retailers continue to invest in AI, robotics, and immersive technologies, the lines between physical and digital shopping will only blur further. From sidewalk robots to aerial drones, personalized AI tools to spatial computing experiences, the retail journey is becoming faster, smarter, and more engaging. 

In 2025 and beyond, staying ahead means not just keeping up with innovation but reimagining how technology can meet rising consumer expectations at every touchpoint.

Additional research by Emma Rubin and Alizah Salario. Story editing by Carren Jao. Additional editing by Elisa Huang. Copy editing by Kristen Wegrzyn. Photo selection by Lacy Kerrick.

This story was produced by Uniqode and reviewed and distributed by Stacker. It was written by Jazmin Goodwin.

This article 4 Ways Retailers Are Adopting AI, Robotics, And Other New Tech In 2025 was originally published on HerAgenda.com

There is power in enjoying your own company, especially when you display that to the whole world. Have you ever taken yourself out on a date? Maybe you’ve gone to a movie or gone shopping alone, but what about dinner? Getting a table for one can be a real power move, as it shows that you’re so comfortable with yourself that the presence of another is not mandatory.

Here are the perks of solo dates.

‘Me’ Time

Time alone can help you reset and get to know yourself on a deeper level. In this time of self-reflection, you’ll be able to understand things you do and don’t like, open yourself up to new experiences and possibilities, and focus on your goals.

“I found that planning out a self-care date for myself was rejuvenating,” said Bethany Godwin, LCMHC, PMH-C via Triad Moms On Main. “It allowed me to get back to ‘me’! Getting back in touch with who I am underneath my title of wife, mother, and all the roles I play. It made me get quiet and ask myself what do I truly enjoy? I found not having a lot of time can really make you prioritize what you do want to spend your time on.”

Live In The Moment

With all of the distractions of the world, experiencing life for what it is without recording it for proof can be enjoyable. Try putting down your phone, forgetting about social media, and appreciating the experiences in front of you.

“Whether you’re savoring a meal or sitting in a park, practicing mindfulness helps anchor you in the present moment, elevating your awareness and appreciation of the experience,” said Psychologist Dr Natalie V Bailey via Service95.

One Bill

Influencer Jadeen shows just how lovely a table for one can be.

Just as you would get dressed to look your best on a regular date, you do the same for your solo date. And you only have to pay for yourself, so there are no restrictions on where you go to treat yourself.

Are You Up For The Challenge?

According to Unplugged, going out solo can be a bold move. It pushes you out of your comfort zone, which is a way for you to grow and develop. It’s not easy, and you might think, “Is everyone looking at me?” but once you do it, you’ll be more empowered.

“Empowered” is the keyword. It takes bravery to do things alone. People may stare, but at least you don’t have to depend on someone for your every move. What you’re doing is letting your power shine through as well as your independence. Yes, you can do all things, even if it’s alone, and that power is unstoppable.

You’re Creating A Safe Space For Mindful Living

According to Livish, social situations can be a significant source of stress and anxiety for many of us. Solo dates eliminate these external pressures, providing a stress-free environment where you can focus on your own well-being without the need to meet anyone else’s expectations.

Many people get overwhelmed and overstimulated in social settings where there’s too much going on. Whether there’s a million conversations brewing, music, drinks being tossed back, or pure awkwardness. Solitude eliminates all of those anxiety-ridden obstacles because you’re essentially in your own world. When you create your own safe space, you create a space for mindful living where you control what benefits your well-being.

This article Table For One Please: Finding The Joy In Solo Dates was originally published on HerAgenda.com

Latinas in tech aren’t just showing up — they’re reshaping the future of AI. Whether launching startups, leading policy talks, or building community from the ground up, these women are weaving their lived experiences into every layer of innovation. They’re not just coding or creating — they’re calling for ethical AI, real accountability, and equity across the board. Their presence proves that when Latinas lead in tech, the entire AI ecosystem gets smarter, more inclusive, and undeniably stronger.

One clear way Latinas are leading is by building AI tools that prioritize fairness and representation. Laura I. Gómez, an early tech disrupter and founder of Atipica, created a recruitment platform that combines artificial and human intelligence to reduce bias in hiring. Having worked at Google, Twitter, and YouTube, Gómez saw firsthand how tech companies often overlooked gaps in diversity and inclusion efforts.

“I grew up in the heart of the San Francisco Bay area… which happens to be the home of Silicon Valley. And so, having grown up in Silicon Valley, I was used to access to computers at school. Early on, I was learning English and computers,” she shared in an interview with Milwaukee Film. “My story is that I am an immigrant. My birthplace is in Mexico but as a bi-cultural immigrant who grew up in the United States. My hometown and my country is this. It is Redwood City. It is the United States. That’s why it’s important to hold accountable how we’re treating and making sure that all types of populations are included in all types of systems including technology, including science, including financial and professional opportunities.” 

When asked about what prompted the founding of the company, she shared that it came from a frustrating experience while speaking on a panel that included the Rev. Jesse Jackson and several tech executives. 

“It was [about] the pipeline issue—always talking about, ‘Well, there aren’t enough, you know, people of color or women graduating with these degrees or etc.,” she said.

“[Atipica] definitely was something where you’re using AI for good,” she said. “You’re using AI to understand what’s happening in your pipeline. Maybe I’m applying to a corporation, and I’m applying to this job, but somewhere else in that corporation, there’s the right job for me. Why can’t AI make that match and then reduce the biases? Don’t say, ‘It’s Laura Gomez.’ Don’t say where I live, because those are all biases. Don’t say, like, the school I went to. Just say, ‘This person is a match. You should talk to them.’“

Latinas In Tech Advocating For Inclusion And Community AI Literacy

Latinas are also expanding inclusive education and community networks in AI. Gabriela de Queiroz, director of AI at Microsoft, co-founded R-Ladies Global, a worldwide organization that promotes gender diversity in the R programming language community. She also leads AI Inclusive, which provides support and visibility for underrepresented groups in machine learning and data science. Through her work, thousands of women and non-binary individuals now have access to resources and networks once out of reach—proving that community can be as powerful as code when it comes to building tech that works for everyone.

Another key area of leadership is public AI literacy and advocacy for communities of color. Susan Gonzales, CEO of the nonprofit AIandYou, is working to ensure that marginalized communities not only understand how AI will shape their futures—but have a voice in how it’s built. Her organization has launched compelling campaigns like using AI misinformation to fight AI misinformation, and she co-authored “A Blueprint for Equity and Inclusion in AI”, released by the World Economic Forum.

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“I first learned about AI when I was at Facebook about eight years ago,” she shared in a 2024 interview. “Believe it or not, this new technology was allowing the blind community to access a platform. I thought that was really cool, and I just was very curious. And so over the years, I just kept following it. I’m not an engineer. I was on the policy side of things. When I left the company about over four years ago, I realized there was a chasm between the AI ecosystem and marginalized communities, pretty much everybody else.”

Holding Companies Accountable In A Troubling DEI Landscape

Across the tech landscape, Latina entrepreneurs and researchers are pushing the field forward while holding it accountable. Gemma Galdón-Clavell, founder of Eticas.ai, is building a framework for auditing algorithms to ensure they operate transparently and ethically—especially in government and public infrastructure. Daniela Blanco, CEO of Sunthetics, is applying AI to chemical engineering to reduce reliance on fossil fuels, using machine learning to create sustainable solutions. 

Yovana Rosales, founder of Ai.Latina, is using AI to empower Latina entrepreneurs, showing them how to integrate emerging tech into their businesses with confidence and creativity. Jessica Santana, co-founder and CEO of America on Tech (formerly Brooklyn On Tech), has advocated for tech literacy via the national nonprofit preparing the next generation of technology leaders from underestimated communities through mentorship, training, and scholarships.

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The organization recently launched an AI advisory board. “The launch of our AI Advisory Council and the transformation of TECH360 to an AI-focused program represent major milestones in our mission to prepare the next generation of technology leaders from underestimated communities,” she said in a news release. “By ensuring that AI education is accessible to all, we are fostering a new generation of tech leaders who will shape the industry’s future.”

Human-Centered AI Creating Opportunity Where It’s Needed Most

Other leaders include Saiph Savage, whose research on human-AI collaboration is being used to uplift rural and underserved communities across Latin America, and Ariel Lopez, founder of Knac, whose platform is tackling hiring discrimination using smart, inclusive technology.

Together, these women, along with many others, are not just participating in the future of AI—they’re actively changing the landscape and ensuriing that technology is used to empower not exploit. Through innovation, advocacy, and education, they are proving that accountability and excellence can, and must, coexist in the development of emerging technologies. As AI continues to evolve, their leadership ensures it does so in a way that reflects and respects the full diversity of the world it aims to serve.

This article Latinas In Tech Are Powering AI’s Future And Demanding Accountability was originally published on HerAgenda.com

Everyday women are redefining what traditional exclusive, and predominantly white and male dominated fields look like. There are no restrictions on how far a woman can go as it pertains to a career or profession and these four women will impart their journeys below.

Lawyer Plus Author Equals A Creative Mark

Ope Adebanjo, Nigerian-American lawyer and author began her journey in law 15 years ago when she decided to study it at university.

“I broke into the industry when I secured a role at a legal tech start up that specialised in AI,” Ope said. “It was fast paced and gave me the space to build my skills in both law and technology, which I think are essential now as AI becomes part of everyday life.”

Ope said writing a book taught her that it’s not just about transferring information, it’s about connection.

“When I was working on The Food Lover’s Guide to Law, I brought in personal stories and learning strategies from my own time as a student,” she said. “It turned into more than a guide, it became a conversation between me and the reader.”

Ope believes Black millennial women should be confident and own what you bring to the table. Prepare well, but also speak up with solutions and ideas. Don’t be afraid to ask questions that show how you think and where you’re going. That kind of curiosity and self awareness will set you apart.

Management Consulting Without The Man

Patrice Williams-Lindo, CEO of Career Nomad, teaches others how to build a power grid, make their achievements visible, and price themselves according to the discomfort they create in spaces not designed for their success. 

“Breaking into management consulting — one of the most elite, white-male-dominated industries — wasn’t about ‘leaning in’,” Patrice said. “It was about positioning myself as indispensable in a room that wasn’t built for me. I used my RNA Method (Rebrand, Network, Achieve Recognition) to move from underestimated outsider to trusted partner to Fortune 500 CEOs.”

Management consulting isn’t built for Black women to glide through — but it can be navigated with the right positioning, visibility, and network. The field isn’t level, but the game is absolutely learnable.

LSATs, Legal Arguments, & LLPs

Lavinia Latham, partner and senior counsel at Alphonse Latham LLP spent nearly a decade from start to finish becoming a lawyer.

“I broke into law through the traditional academic route: earning an undergraduate degree, attending law school, completing articling, and passing the bar in Ontario, Canada,” she said. “I had to research everything on my own, and that self-direction became foundational to my success.”

She was called to the Ontario bar 10 years ago, and every step since has taught her resilience and grit, particularly as a Black woman navigating a predominantly white and male professional environment.

“The pressure to outperform and constantly prove your worth is very real,” she said. “But that pressure also sharpened my skills and built undeniable credibility. My legal arguments have set national precedent in 4 separate matters before the Supreme Court of Canada.”

Lavinia wants Black millennial women to “just do it.” Don’t let fear, doubt, or gatekeeping convince you that you’re not ready or worthy. She said Eurocentric systems weren’t built for us, but that’s all the more reason to occupy the space and change the narrative.

Connections, Cybersecurity, And Commitment

Candice Scarborough, cybersecurity and software engineering CEO at CNSible Solutions, said some of the biggest challenges came disguised as politeness. The assumptions. The subtle exclusions. The way people would speak around her in meetings, instead of to her. Also when her work needed triple validation to be taken seriously.

“I broke into tech and cybersecurity not through golden connections or inherited access, but through relentless curiosity and an unwillingness to let gatekeeping define my path,” Candice said. “I earned my degree in computer science and later a master’s in systems engineering—degrees that, on paper, opened doors. But in reality, it was my commitment to solving complex problems and leading with both strategy and empathy that helped me rise.”

Her message to Black millennial women is that you are not an imposter — you are a disruptor. And that’s powerful. Your perspective is your advantage. You don’t need to shrink to fit the mold. You were made to break it. Build your tribe — mentors, sponsors, truth-tellers — and take up space with both grace and fire. Learn the rules, then master the art of bending them.

This article 4 Women On Breaking Into High-Paying, High-Barrier Industries was originally published on HerAgenda.com

According to the World Economic Forum’s Global Cybersecurity Outlook, the cyber threat landscape in 2025 is shaped by increasingly sophisticated attacks, with ransomware, social engineering and AI-powered cybercrime remaining top concerns. For startup founders juggling rapid growth, limited budgets, and multiple operational priorities, cybersecurity often takes a backseat to product development and customer acquisition. However, data breaches continued at historic levels in 2024, making security audits not just advisable but essential for business survival.

This guide identifies five critical warning signs that indicate your startup needs a security audit immediately, helping you protect both your business assets and customer trust.

1. Your Team Lacks Dedicated Security Leadership or Expertise

One of the most significant red flags occurs when security responsibilities fall to the wayside due to budget constraints, which has even been seen within the federal government’s IT department.  If your cybersecurity team isn’t actively raising concerns about vulnerabilities or if security decisions are being made by non-security personnel, this indicates a dangerous gap in your defense strategy.

Startups often operate with lean teams where developers wear multiple hats, but security expertise cannot be treated as an afterthought. When your technical team is focused primarily on feature development without security training, or when security discussions only surface during customer compliance requests, you’ve identified a critical vulnerability that requires immediate assessment through a formal security audit.

2. You’re Still Running Outdated Systems and Software

Legacy systems represent one of the most overlooked yet critical warning signs for businesses at risk. While maintaining older systems might appear cost-effective for cash-strapped startups, this approach creates significant security vulnerabilities that cybercriminals actively exploit.

Outdated operating systems, unpatched software, and deprecated frameworks create entry points for attackers who specifically target known vulnerabilities in older systems. If your startup is running software that’s more than two versions behind current releases, using operating systems without active security support, or delaying critical security updates due to compatibility concerns, you need an immediate security assessment to identify and remediate these exposures.

3. Your Organization Doesn’t Understand Its Security Breach Potential

Many startups operate under the dangerous assumption that they’re “too small” to be targeted by cybercriminals, but they’re actually targeted more according to Nationwide. This misconception creates a false sense of security that can prove devastating. Organizations that haven’t assessed their attack surface or identified their most valuable digital assets are operating blindly in an increasingly hostile cyber environment.

If your startup cannot quickly identify what data would be most valuable to attackers, where your sensitive information is stored, or how an attacker might gain access to your systems, you lack the fundamental security awareness needed for effective protection. This blind spot often manifests when teams cannot articulate what would happen if their primary systems were compromised or when disaster recovery plans are non-existent or untested.

4. You’re Experiencing Suspicious Network Activity or Performance Issues

Unusual network behavior often serves as an early warning system for ongoing security incidents. For example, slower than normal network performance, unexpected data usage spikes, or applications behaving erratically can indicate that your systems are already compromised and being actively exploited by malicious actors.

Pay attention to employees reporting frequent system crashes, unusual pop-ups, or applications requesting unexpected permissions. Additionally, if you’re noticing unauthorized software installations, configuration changes you didn’t authorize, or network connections to unfamiliar IP addresses, these symptoms suggest your systems may already be under attack. These performance anomalies require immediate investigation through a comprehensive security audit to determine the scope of any potential breach.

5. You’re Pursuing Enterprise Clients or Compliance Requirements

The moment your startup begins targeting enterprise customers or operates in regulated industries, security standards shift dramatically. Enterprise clients increasingly require vendor security assessments before signing contracts. 

If potential customers are requesting security questionnaires that you cannot confidently complete, or if compliance requirements are blocking sales opportunities, you need a professional security audit to identify gaps and create a roadmap for meeting these standards. 

Additionally, if your startup handles sensitive data like financial information, healthcare records, or personal identifiable information without formal security frameworks in place, regulatory compliance isn’t optional as it’s legally required.

This article 5 Signs Your Startup Needs A Security Audit ASAP was originally published on HerAgenda.com

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers.

AI influencers, also known as virtual influencers, are quickly becoming one of the most talked-about trends in the influencer marketing world. These digital personalities, often powered by AI and CGI, can look and behave like real people. Some are animated or stylized, while others are nearly indistinguishable from humans.

While AI influencers won’t replace human creators, they are changing the game, offering new opportunities for creative campaigns, brand storytelling, and customer interaction. Understanding how to work with these digital personas is key for marketers who want to stay ahead of the curve.

In this article, CreatorDB explores the evolution of AI influencers, why they’re gaining popularity, how leading brands are using them, and what this trend means for the future of influencer marketing.

What Are AI Influencers?

AI influencers are digital personas created using AI tools and CGI. They behave like human influencers, posting content, engaging with followers, and partnering with brands, but they are not real people. Some are managed by agencies, while others are entirely autonomous with AI-generated visuals and personalities.

According to The Conversation, there are three main types of AI influencers:

• Non-Humans – Characters that are clearly fictional (e.g., mascots).
• Animated Humans – Stylized or cartoon-like personas.
• Hyper-Realistic CGI Humans – Nearly indistinguishable from real people.

Some of the most well-known examples include:

• LilMiquela – Fashion and music influencer with over 2.7 million followers.
• Imma – A Japanese virtual model with a highly engaged following.
• Kuki – An interactive chatbot with a social media presence.

A Brief History Of Virtual Influencers

The concept of AI influencers first came out in the early 2010s.

Back then, the early versions of AI influencers were simply virtual characters in the gaming and entertainment industry.

As AI and computer graphics developed, these characters started to have more nuances and became more sophisticated, eventually becoming the virtual influencers we see today.

In 2016, the world welcomed Lil Miquela, who is considered the first official hyperrealistic AI influencer in history. After her release, there were a ton of debates about whether she was a real person or not.

Since then, the virtual influencer industry has exploded:

• CB From Casa Bahia – A Brazilian virtual mascot with over 10M followers.
• Milla Sofia – An AI-generated influencer using diffusion models.
• Brand-Created Influencers – From Lu of Magalu to Noonoouri, companies are building and managing their own digital ambassadors.

Why Are Brands Turning To AI Influencers?

Though still niche, AI influencers appeal to brands for several compelling reasons:

1. Total control over content, messaging, and brand representation
2. No scandals or PR risks, unlike human influencers
3. Always available for campaigns and engagement
4. Cost-effective over time
5. High novelty value, boosting brand buzz and attention

Besides those reasons, according to Influencer Marketing Hub data, AI influencers are collecting excellent feedback from the marketers who worked with them and inspiring more collaborations:

• 59.8% of marketing professionals have worked with AI influencers
• 15.5% plan to collaborate with AI influencers
• Over 60% of those who once collaborated with virtual influencers are satisfied.

Since AI influencers don’t exist as people outside of their social media feeds, a team of professionals manages them, making it easier to align them with the specifics of a marketing campaign.

Case Studies: How Brands Are Using AI Influencers

Although there is still no data about how effective AI influencers are compared to traditional influencers, it is clear that the fit with the product is still the most critical factor for a successful influencer marketing campaign.

Audiences might be happy to see the innovation of AI influencers, but they may find human influencers more relatable regarding certain products.

Still, AI influencers are great if brands want to showcase an innovative image and position themselves at the forefront of a trend.

CreatorDB found three case studies in different industries to help you better understand how to work with AI influencers.

1. Hugo Boss Rebranding: Rebranding With Imma And Nobody Sausage

In the spring of 2022, the German fashion brand Hugo Boss underwent a major rebranding effort to reach the younger generations. First of all, it was the campaign, which included many traditional fashion influencers such as Kendall Jenner and Hailey Bieber.

In addition, they partnered with Nobody Sausage and Imma, two of the most well known AI influencers in this field.

Integrating virtual influencers in the rebranding was a powerful signal that Hugo Boss’s future will focus on technology and innovation.

2. Samsung x Miquela: A Digital-First Dream

Miquela Sousa, created by Brud, partnered with Samsung as part of its #TeamGalaxy campaign. The collaboration highlighted the futuristic appeal of both the Galaxy smartphone and its ambassador. The campaign effectively reached tech-savvy digital natives and reinforced Samsung’s innovation narrative.

3. Dior x Noonoouri: A Virtual Icon For A Classic Brand

In 2018, luxury meets digital with Noonoouri’s campaign for Dior’s “Rouge” perfume. In a side-by-side recreation of Natalie Portman’s classic ad, Noonoouri added novelty and visual intrigue. This AI-led approach helped Dior appeal to both fashion lovers and early adopters of virtual media.

4. Magalu’s Lu: A Virtual Face Of Retail

Lu of Magalu is not just a virtual influencer. She is the face of the leading Brazilian retail chain Magalu. Her profile blends memes, reels, relatable content, promotions, and branded content. By developing its influencer, Magalu can provide a more interesting face to its promotion and resonate better with the clients.

5. Coach x Imma: Storytelling That Blends Real & Virtual

Coach’s 2024 “Find Your Courage” campaign merged CGI and real personalities. Imma’s story—her journey to become human—ran alongside stars like Lil Nas X and Camila Mendes, showcasing how virtual influencers can amplify emotion-driven narratives through immersive storytelling.

What’s Next: The Future Of AI Influencers

With tools like Midjourney, ChatGPT, and Runway advancing rapidly, brands and creators alike are experimenting with AI-powered personas that can communicate, adapt, and even develop unique personalities over time. Whether for cost-efficiency, creative flexibility, or 24/7 availability, AI influencers are unlocking new ways to build audience engagement and brand value.

AI Influencers For Brands

Many established AI influencers are created by marketing agencies at high costs. However, with the rise of ChatGPT, specialized LLMs, and GAN models, brands can now easily generate AI influencers tailored to their image and goals.

Tools like SynthLife enable the creation of realistic characters with branded elements, extending beyond images to AI-generated videos. Combined with AI-powered chatbots, these influencers offer 24/7 personalized social media engagement, acting as powerful brand advocates.

Why AI Influencers Work For Brands

Customers seek intimate, personalized interactions with brands, not just one-way messaging. Brands can meet this demand by expanding costly support teams or deploying AI influencers and chatbots that deliver personalized attention efficiently.

Effective AI influencers boost customer engagement, increasing social media following, visibility, and conversions by providing constant support and interaction.

The Future Of AI And Branding

As AI influencer creation becomes simpler and largely self-sustaining, many brands will integrate AI characters into their core marketing strategies. These influencers offer a humanized yet curated brand presence, fulfilling consumers’ desire for thoughtful, authentic interaction.

Legacy brand characters brought to life as AI influencers will also capture significant attention, opening a new dynamic channel for brand storytelling and engagement.

AI influencers will significantly impact content creators—not by replacing them, but by enabling virtual clones that offer fans a more intimate, personalized experience.

For example, Caryn Marjorie pioneered this with Caryn AI, created in partnership with Forever Voices AI. Her AI clone, trained on hundreds of thousands of interactions, allows fans to chat directly with a virtual version of her. This innovation earned $72,000 in its first week and is projected to generate $5 million monthly as her following grows.

The Future Of AI For Content Creators

Like brands, content creators will increasingly use AI tools and clones to deepen audience connections. Creators’ unique personalities, which build strong parasocial bonds, can be replicated by AI for personalized one-to-one interactions, boosting monetization and engagement.

Creators known for niche expertise can also train AI on their vast content libraries, offering fans faster, more intuitive access to their knowledge.

Overall, AI will drive a surge of innovative applications among content creators, transforming how they connect with and serve their audiences.

Final Thoughts

AI influencers are not just a passing trend, they’re the next evolution of digital branding and content strategy. For both brands and creators, the ability to scale engagement, personalize experiences, and control messaging offers significant long-term value.

As technology matures, expect AI influencers to become more intelligent, expressive, and seamlessly integrated into the digital experience.

FAQs About Virtual Influencers

1. How Do AI Influencers Maintain Engagement And Authenticity In Interactions With Their Followers, Given Their Non-Human Nature?

AI influencers engage followers through programmed responses and content that resonates with audience interests, though this might lack the depth of human interaction.

2. What Ethical Considerations Might Arise In Using AI Influencers, Especially Concerning Transparency And Disclosure To Audiences?

Ethical concerns include the need for transparency about their AI nature to avoid misleading audiences.

3. How Is The Content Creation Process Involving AI Influencers Managed, And Who Is Responsible?

The creative process involves teams of designers and AI specialists who develop the influencer’s persona and content, ensuring alignment with brand and audience expectations.

This story was produced by CreatorDB and reviewed and distributed by Stacker. It was written by Davide Demarchi for CreatorDB.

This article AI Influencers: What They Are And How Brands Are Using Them was originally published on HerAgenda.com

Entrepreneurship has been transformed by cloud technology and automation, according to Forbes. With the global cloud computing market spending increasing by $17 billion at the end of 2024, many have more widespread access to powerful tools that can scale their businesses efficiently. The challenge, however, is not only scaling a business, but doing so while maintaining personal well-being and work-life balance.

According to Gartner, CEOs on average face seven challenges simultaneously, with 25% of CEOs juggling nine or more at the same time. For business leaders, who often juggle multiple responsibilities, the strategic use of cloud-based collaboration tools, virtual assistants, and automated financial software may support both professional success and personal fulfillment. This comprehensive guide explores how to harness these technologies to build a thriving business without sacrificing daily well-being.

1. Automate Customer Relationship Management (CRM)

Cloud-based CRM systems like HubSpot, Salesforce, and Pipedrive allow businesses to streamline lead nurturing, sales follow-ups, and pipeline tracking. Automation ensures no potential client falls through the cracks while reducing the mental load of remembering every interaction and follow-up task.

These platforms capture leads from various channels, assign them scores based on their engagement, and trigger automated email sequences or task reminders for sales representatives. By centralizing customer data and communication history, CRM tools can help ensure that prospects don’t slip through the cracks while also reducing the mental burden of tracking every conversation manually.

2. Implement Automated Financial Management

Financial management automation streamlines critical business processes through intelligent software that handles invoicing, expense categorization, and real-time financial reporting. Leading platforms like QuickBooks Online, Xero, and FreshBooks offer automation features that transform how businesses manage their finances.

When integrated with bank accounts and credit cards, these systems automatically track spending patterns, identify discrepancies, and send payment reminders, all without manual intervention. This seamless connectivity enables business owners to maintain accurate financial records while dramatically reducing administrative overhead.

3. Scale Marketing Efforts with Automation Platforms

Marketing efforts can also be scaled efficiently through automation platforms. Tools such as Mailchimp, ConvertKit, and ActiveCampaign allow businesses to design email campaigns that run on autopilot, delivering personalized content based on user behavior, interests, or stage in the customer journey. As a result, businesses maintain a consistent online presence and engage prospects around the clock without requiring constant attention from staff.

4. Leverage AI-Powered Virtual Assistants

The market size for virtual assistants is projected to hit $50 billion by 2029. AI-powered virtual assistants are increasingly becoming essential for managing repetitive tasks that do not require human creativity or oversight. Applications such as Calendly simplify scheduling by letting clients choose meeting times based on your availability, eliminating the need for email coordination. 

Grammarly, on the other hand, helps ensure that communications are professional and error-free, while AI chatbots can answer common customer questions, qualify leads, or assist with product recommendations at any hour of the day. By handling these routine interactions, AI tools allow business owners to concentrate on strategic and high-value work.

5. Create Automated Workflows with Integration Platforms

Integration platforms such as Zapier, Microsoft Power Automate, and IFTTT make it possible to connect disparate apps and create seamless workflows. These tools can automate a wide range of scenarios. 

For example, when a new lead enters a CRM, the system can automatically send a welcome email, create a follow-up task, and add the contact to a mailing list. When a user submits a form on the website, it can instantly generate a calendar event, notify a team member, and record the entry in a spreadsheet. These behind-the-scenes workflows remove the need for manual data transfers and ensure processes run smoothly without constant oversight.

This article How To Leverage Cloud Tools And Automation To Grow Your Business Sustainably was originally published on HerAgenda.com

Artificial intelligence (AI), once the stuff of science fiction movies, has quickly become commonplace. Apple’s Siri, Amazon’s Alexa, and AI-generated product review summaries are just a few of the tools we interact with regularly.  

As AI technology advances and becomes more integrated into our lives, there is a need for diverse perspectives to guide its development. Women, already a minority in tech, are also severely underrepresented in AI. Randstad’s 2024 AI & Equity report revealed that only 29% of AI-skilled workers are women.

With National AI Appreciation Day approaching, here are five women whose work is shaping AI to be more accessible, inclusive, and ethical.

Dr. Joy Buolamwini

Dr. Joy Buolamwini is considered an AI ethics leader and accountability advocate. Her research at MIT found racial and gender biases in facial recognition software from big companies like Microsoft and Amazon. These findings led her to found the Algorithmic Justice League, an organization dedicated to creating more equitable and accountable AI technology.

The AJL’s mission is to educate society about the impact of AI and prevent harm through advocacy, resource sharing, and the empowerment of communities and decision makers. A PBS documentary, Coded Bias, featured her work on algorithmic bias. She also wrote Unmasking AI to continue raising awareness on how ethics are essential in AI development.

Dr. Fei-Fei Li

Called the “godmother of AI,” Dr. Fei-Fei Li established ImageNet, the dataset that accelerated progress in computer vision, a computer’s ability to see and interpret images and videos. A Stanford professor and AI researcher, she also co-founded the Stanford Institute for Human-Centered AI (HAI). HAI is dedicated to developing AI technology that is ethical, transparent, and provides benefits to society.

Fei-Fei also co-founded the national nonprofit AI4ALL to increase inclusion and diversity in AI education. The organization’s vision is to ensure diverse perspectives guide AI development so that all people benefit. The idea that AI should be human-centered guides her work and advocacy. It should positively impact individuals, communities, and societies.

Cynthia Breazeal

Cynthia Breazeal, a professor and Dean for Digital Learning at MIT Media Lab, has pioneered AI literacy in her work advancing AI education. She is the founding director of the MIT initiative on Responsible AI for Social Empowerment and Education (MIT RAISE). The initiative promotes research and outreach to promote access and inclusivity in AI technology education for all, focusing on K-12 education.

Additionally, Cynthia established the Day of AI program, bringing AI literacy education to over a million students in 170 countries. The program provides free AI tools, curriculum, assessments, and teacher professional development materials.

Madeline Gupta

A member of the Sault Ste. Marie Tribe of Chippewa Indians, Madeline Gupta’s AI work is deeply connected to her culture. Her focus is Indigenous language revitalization through technological storytelling. She sees AI as a collaborative tool that provides access, data sovereignty, and resources to communities working to preserve their languages. 

Madeline believes representation and ethical thinking are necessary in AI technology. 

“It’s so important to integrate diverse values into what we’re creating,” she said. “It allows little kids to look at these products and say, ‘Somebody like me made this. I can make these things too for my community.’”

She also advocates for investment in organizations like Rewriting the Code, which provided her with access to resources and a community to support her development.

Beverlyn Tsai

Beverlyn Tsai’s recent research analyzed how people reacted emotionally to AI-generated political content versus human-generated content on social media. She found that AI images were more often associated with positive emotions like joy and optimism because they were more satirical. She wants her work to protect election integrity and raise awareness about misinformation and AI’s persuasiveness.

Beverlyn believes women’s emotional awareness is a vital component in AI technology development. 

“As a woman, I feel like I can tie that bridge together,” she said, when speaking about how she would like AI to develop ethically in connection with human emotions and mental health. 

Beverlyn wants to explore bias in AI training data because who trains it and where the data comes from can skew what it generates. She also promotes inclusive spaces like hackathons and Rewriting the Code to encourage more women into tech.

This article 5 Women Shaping AI You Need To Know was originally published on HerAgenda.com

In today’s ever-changing educational landscape, using AI in K-12 education is no longer an optional futuristic concept — it’s a vital job function that has the potential to significantly enhance K–12 learning experiences. And although there’s a wide gap in terms of the percentage of usage in U.S. classrooms — ranging from as low as 18 percent to as high as 60 percent — there’s no denying the impact when it is used as a tool to illustrate concepts, connect with a diverse student body, and ideate creative ways to guide a student’s understanding of basic topics or processes. 

Uses Of AI In K-12 Classroom And Common Concerns

AccuTrain, a professional development platform for teachers, found in their research that, of those who use AI, 51 percent find it helpful in supporting students with learning differences, 41 percent apply it for generating lesson plans, and 40 percent to develop assignments.

Yet in recent Pew Research Center survey findings, 25 percent said use of AI in education does “more harm than good” in K-12 education settings. Teachers have cited issues including cheating and plagiarism, lack of  motivation to actually learn versus taking shortcuts and reductions in critical thinking.

Since the use of AI in business and everyday life looks like it’s here to stay, children and youth will have to navigate a future where there’s a need for proficiency and innovation as future professionals and world leaders. 

So whether many like it or not, embracing the use of AI in K-12 education is necessary. With thoughtfully integrated into the classroom, AI becomes a powerful ally in fostering student growth, confidence, and critical thinking. Here are three pivotal ways to rethink how you use AI in the classroom as a tool of empowerment, efficiency, and enlightenment. 

1. It’s A Game Changer For Boosting Learning And Self-Confidence In Students Disproportionately Facing Challenges.

Research indicates that adaptive learning platforms, for example, dynamically tailor lessons to match individual student needs — helping those who struggle to catch up, while challenging advanced learners at their own pace.

AI-powered tutors and chatbots can offer on-demand explanations, giving students space to explore questions independently and build self-reliance. These tools are particularly beneficial for English learners and introverted students, creating a safe environment to practice and learn without fear.

AI has also been found to be beneficial for self-esteem and self-perception. Take the example of Sadiya Ishaq, a Houston teacher who used ChatGPT to show first-graders a future version of themselves based on their career aspirations. Reportedly inspired by a social media trend called “career doll,” students and their parents were brought to tears seeing a realistic manifestation of their dreams and becoming hopeful for achievement.

“Our school is also 50% Title One school, and a lot of our students don’t have certain role models around the community,” said teacher Sadiya Ishaq.

2. You Can Spend Less Time On Admin Grunt Work And More Time Actually Connecting With Your Students On A Personal And Transformative Level.

AI can help teachers automate administrative tasks like grading and attendance, freeing up valuable time for authentic engagement. 

According to Vivek Chachcha, product manager for Google Workspace for Education, generative artificial intelligence (AI) tools such as Google Gemini can help teachers gain back time in their day.

“One of our primary goals with Gemini and all of our generative AI solutions is to address that teacher burnout,” Vivek told EdTech. 

“AI has transformed how I teach. It’s also transformed my weekends and given me a better work-life balance,” Mary McCarthy, a high school social studies teacher in Houston, told the Associated Press.

3. You Can Use AI Analytics To Customize Your Lesson Plans, Troubleshoot Challenges, Or Navigate Plans To Collaborate With Parents.

Meanwhile, aggregated data insights help educators identify learning patterns early, enabling targeted classroom plans and interventions that can support meaningful learning. 

On the creative front, AI can assist in generating story prompts or designing project-based learning experiences, sparking imagination and boosting engagement with students. Math teacher Ana Sepúlveda raved about this, telling AP that she used ChatGPT to make “geometry fun” for students who “live and breathe soccer,” generating a five-page lesson plan with the theme: “Geometry is everywhere in soccer — on the field, in the ball, and even in the design of stadiums!”

Guided by educators, students learn not just with AI but about it: its ethical use, limitations, and biases. This instills critical thinking, digital literacy, and resilience — key 21st-century skills. 

This article 3 Good Reasons Teachers Should Embrace, Not Shun, AI In K-12 Education was originally published on HerAgenda.com

Starting a new business equates to juggling countless responsibilities while operating on tight budgets and even tighter timelines. With over 20% of small businesses failing within their first year and around 45% failing within five years according to Forbes, entrepreneurs face daunting odds. However, in today’s digital landscape, the right technology tools can dramatically improve these survival rates. Research shows that 71% of businesses are also increasing their IT budgets. 

These five universal tech tools outlined below can be used as foundations that can help bridge the gap between startup struggles and sustainable success. Each tool addresses core operational challenges while providing professional-grade functionality that scales with growing companies.

YubiKeys by Yubico 

For those who desire additional digital safety or may be working in digitally unsecured public locations such as hotels or cafes, YubiKeys are physical security devices that serve as unhackable multi-factor authentication tools for protecting email, social media, banking, and other online accounts. Unlike vulnerable SMS codes or authentication apps, these hardware keys provide seamless, interception-proof security across hundreds of services. 

Available at major retailers including Amazon, Staples, and Best Buy, these affordable security solutions start at $25 with no subscription fees required. They also come in a range of varying forms, so they’re compatible with most devices. 

Zapier

Zapier is an automation platform that connects over 6,000 apps and services such as Calendly and DropBox without requiring coding knowledge to streamline the workflow and have it all in one place.

For new business owners, Zapier eliminates repetitive manual tasks by creating automated workflows called “Zaps” that trigger actions between different applications. Whether it’s automatically adding new email subscribers to your CRM, posting social media updates across multiple platforms, or syncing customer data between your e-commerce store and accounting software, Zapier handles it without having to outsource other platforms or hire new team members. 

The software essentially acts as a virtual assistant that works 24/7, reducing human error and ensuring consistent processes across all business operations.

Carbonite Safe

Carbonite Safe is a cloud backup solution designed to protect business-critical data from loss, corruption, or cyberattacks. For new business owners, data protection is essential as it may be  more prone to attacks in the early stages of the company. 

The service automatically backs up files, documents, emails, and system configurations to secure cloud servers, ensuring business continuity even if hardware fails, ransomware attacks occur, or natural disasters damage physical locations. Unlike manual backup methods that are often forgotten or inconsistently performed, the program also runs continuously in the background to provide real time protection. 

1Password Business 

1Password Business is an enterprise-grade password management solution that secures and streamlines access to all business accounts and sensitive information. New business owners may juggle dozens of online accounts across various platforms, from social media and banking to vendor portals and customer management systems. 

This platform eliminates the security risks of weak, reused, or forgotten passwords by generating and storing unique, complex passwords for every account. It also enables secure password sharing among team members, provides audit trails for compliance, and offers secure document storage for sensitive business information like contracts and licenses. This tool allows for controlled access to new employees as the company grows.   

Notion 

Notion is an all-in-one workspace that combines note-taking, project management, database functionality, and team collaboration into a single, customizable platform. For new business owners wearing multiple hats, Notion can serve as a digital headquarters where every aspect of the business can be organized, tracked, and managed efficiently. 

From creating business plans and maintaining customer databases to managing inventory, tracking expenses, and coordinating team projects, the platform’s flexible structure adapts to several business models or workflows. 

This article 5 Universal Tech Tools To Have On Hand As A New Business Owner was originally published on HerAgenda.com

Women-owned businesses now represent 39.1% of all businesses (over 14 million) and employ 12.2 million workers, generating $2.7 trillion in revenue in the US, according to University Research Park.

In addition, e-commerce sales reached $1.19 trillion in 2024, which is more than double the $571 billion recorded in 2019, as per Sellers Commerce. As the U.S. e-commerce market isn’t demonstrating any major signs of slowing down, women entrepreneurs are positioned to capture a significant share of this expanding digital marketplace.

The following examples illustrate how today’s women business leaders are harnessing technology to build thriving enterprises while maintaining a healthy balance of career and home life.

1. Leveraging Digital Platforms

Digital platforms provide immediate access to active customers who are already engaged in purchasing behaviors. This eliminates the need for businesses to build customer acquisition systems from scratch. From an entrepreneurial standpoint, this not only creates inexpensive access to those who may not have a large budget, but it also streamlines the ongoing process. 

“As a woman with no traditional work history for the previous 23 years, and no entrepreneurial experience, I’m certain that in another age I would have had a lot of doors slammed in my face had I tried to open a brick-and-mortar shop,” said Dawn LaFontaine, founder of Cat in the Box. “I probably would not have been able to secure a business loan, or a lease.”

“Digital platforms, like Shopify, Amazon, and Faire, allowed me to open my virtual doors almost immediately,” Dawn said. “Digital tools and apps, like my email marketing program, and social media pages, allowed me to reach a worldwide audience without any go-betweens.”

Since using these platforms, Dawn’s business revenue has increased to over 84% in the last year and is expected to double this year. 

2. Utilizing Tech Assists In Work Life Balance

Before remote-first operations became mainstream, many women faced an unspoken ultimatum, which is to choose between professional growth or being physically present for family obligations. 

“As the founder of a digital agency with 80% women on the team, I’ve seen firsthand how remote work became the single most powerful tech-driven shift for women in business,” said Asia Solnyshkina, founder and CEO of ProSense.Digital. 

The pandemic didn’t just normalize Zoom calls, it broke the mold that forced women to squeeze career ambitions between school pickups and societal expectations.

“We use JIRA, Slack, cloud platforms, and security tools to run cross-border teams,” Asia said. “What matters isn’t where someone works, but how they deliver and stay connected.”

This digital infrastructure creates a work culture where entrepreneurs can operate on their own terms without sacrificing productivity or presence.

3. Technology Enables Sustainable Growth

With cloud collaboration tools, virtual assistants, and automated financial software, entrepreneurs can structure their business operations to support personal well-being and smart scalability without it taking additional time out of the work day. 

“Women entrepreneurs can now access sophisticated market analysis, content creation, and customer insights that were once exclusive to companies with massive marketing budgets,” said Dana Mahina, founder of Bloom Women’s Group Coaching. “It’s not about having the biggest team anymore — it’s about being strategic with the tools available.”

By having greater access to these tools, entrepreneurs are also granted the resources they need to make informed decisions to scale the business in line with its individual growth. 

4. AI Is Redefining The Personal Assistant

The use of AI is quickly becoming an indispensable member of the modern business team. For founders and marketers, AI is now functioning as a highly efficient, always-available personal assistant that accelerates outreach, enhances creativity, and saves precious time.

“We use ChatGPT and Clay to create personalized first lines at scale for our marketing campaigns,” said Esther Kiss, CEO of Born to Influence. “Claygent is also a great tool that can do online research for us to help customize our marketing copy. We’re able to send over 1,000 personalized emails per day because of this technology.”

In the past, this level of customization would have required a large team of marketers or virtual assistants spending hours combing through data and drafting messages.

“ChatGPT is great for helping with ideation for social media content, and its deep research tool allows us to find trending news and themes that can help us formulate media pitches,” Esther said.

This article The Role Of Technology In Empowering Women Entrepreneurs was originally published on HerAgenda.com

People who want to learn an additional language often download Duolingo. The popular language-learning resource dominated app stores for years, but the company recently made headlines for making a major change to its practices. Understanding what Duolingo’s “AI-first” announcement means could reveal where other educational apps might go and why they might adopt artificial intelligence (AI) algorithms.

What Did Duolingo Mean By Going AI-First?

Duolingo CEO Luis von Ahn sent an email in April 2025 announcing that the company would reduce its reliance on contractors to write courses. Instead, the brand will use AI to generate lessons. The app made 148 new courses public within 48 hours of the announcement.

The brand’s “AI-first” business model also extends to hiring practices. The same announcement included details on how Duolingo’s recruiting department would hire new employees and conduct performance reviews with AI programs. 

How Would That Impact Duolingo Fans?

Languages including Spanish, Portuguese, Ukrainian and Arabic are growing significantly in the United States, and Duolingo and other apps are contributing to the increasing diversity. Many Duolingo users feel divided about the company’s new business model. Users who once actively engaged with Duolingo and admired the brand’s online presence vowed to delete their accounts and even boycott the company after learning about the AI decision. 

Luis responded to the fans by taking a fast-action approach with a swift interview on Bloomberg Television. He explained how the company cares about its employees and said AI can help them manage their tasks better. He emphasized that rather than completely replacing human workers, the company will reduce contractor responsibilities when AI can handle them well. However, his answer did not address concerns about how the AI additions would affect the environment or what precautions Duolingo will take to ensure that AI answers are correct.

Many Duolingo users may not mind the change, given how AI features have been in the app for a while, such as video chats with Duolingo characters and AI feedback about grammar errors. Others might appreciate the quick access to extra courses if they progressed through what is available.

Could It Appeal To New Users?

Artificial intelligence has numerous potential advantages in a language-learning context. Programs could analyze a person’s speech patterns, which helps when you are learning to pronounce new words. If users pay for the Duolingo subscription, they can ask the AI to explain why it graded their answer as a mistake. AI can provide numerous explanations as needed, which could appeal to people who have never tried Duolingo before.

The recent AI updates also made the seven most popular languages available to all users speaking any of the 28 languages the app recognizes. Curious language learners may return for the courses they could not try before.

Will Other Language Learning Apps Follow Duolingo’s Lead?

Numerous language learning apps also use AI to some degree. Babbel, Memrise and Busuu are among the most popular. They use AI for similar purposes, such as checking answers and providing extra study opportunities. However, the companies haven’t announced any intentions to stop working with contractors.

Duolingo’s competitors could adopt the same business model if Duolingo regains its public reputation after the latest announcement and experiences significant growth. AI could add to business growth strategies in ways similar to expanding to new markets, depending on how each company’s consumers react. If additional people learn languages more easily with AI assistance, you can expect to see more AI-focused practices driving educational resources. 

AI Could Become More Important For Language-Centric Programs

The CEO of Duolingo took a significant step in making AI the center of future business practices. While the announcement received immediate negative feedback, AI is not new to the app either. If Duolingo recovers the number of users who deleted their accounts and continues to grow, the company could lead its competitors into an algorithm-centric future of language learning.

This article Duolingo Is Going ‘AI-First’: What Does That Even Mean? was originally published on HerAgenda.com

The gaming industry has historically been male dominated, but it is now being modified by the voices and vision of women who are not just participating, but leading it. According to an Entertainment Software Association 2022 study, 48% of video game players across all ages identify as female, with 62% of the female population actively participating in gaming. 

From fostering connections to holding executive leadership titles, women are influencing one of the fastest-growing industries, as a PwC survey predicts the entertainment and media industry to rise to $3.4 trillion by 2028. Here are four women trailblazers that are creating space and whose impact reflects where the gaming industry is heading.

Jay-Ann Lopez – Purpose Led Community

Jay-Ann Lopez has created a worldwide network and welcoming space for black women in gaming. She is the founder of Black Girl Gamers, which has grown to over 10,000 members and over 120,000 online followers.

Through Twitch streams, workshops, and brand partnerships, she’s raised attention to the seriousness of breaking the racial and gender gaps in gaming. Jay-Ann shared in a Refinery29 interview the key to longevity in equality is to “decenter, listen, understand, then support.” Her voice has become a mobilizing statement gaming players and leaders to prioritize belonging as much as gameplay.

Imane “Pokimane” Anys – From Streamer To CEO

Imane “Pokimane” Anys has millions of followers across Twitch and YouTube, and is easily one of the most well-known faces for women in the gaming industry. Imane spent 10 years dedicated to creating live stream content until last year when she shared a post on X, that her consistent streaming on Twitch has become “[an] end of an era.” Since then, Imane has co-founded RTS, a consulting firm in which she helps other creators and streamers maintain a successful and growing career, especially women who face harassment and exploitation.

Imane has been vocal in the past about her journey in prioritizing her mental health and peace, as she shared a post back in 2022 announcing her break from content. Imane’s decision to take a break inspired larger conversations around wellness, boundaries, and harassment. A Reach3 Insights’ study revealed that 59% use a non-gendered/male identity to avoid harassment while gaming. This has highlighted the true effect of perception on women in the gaming industry.

Leanne Loombe – Powering The New Frontier Of Games

The woman behind some of the biggest gaming platforms, is executive leader Leanne Loombe who has a ruse for strategic vision. She was the head of Riot Forge and executive producer of EA before being hired as the VP of External Games for Netflix Games. Leanne shared in an interview that, “the long-term goal was to have a game on Netflix for every one of our members and their taste.” She is closing the divide between visual narratives and interactive experiences. 

According to a 2024 Xsolla report, women account for approximately 30% of gaming industry professionals and hold a mere 16% of executive positions at the top fourteen global gaming companies. Leanne recently accepted the role of as executive vice president, head of games for Annapurna’s gaming operations. Her arrival comes as a renewal since then-president and other staffers resigned after business dealings fell through.

Ebonix (Danielle Udogaranya) – Modding for Representation

When Danielle “Ebonix” Udogaranya couldn’t find characters that looked like her in The Sims 4, she decided to create her own. The creative technologist has gained worldwide recognition for designing custom hairstyles, skin tones, and accessories that reflect the beauty of Black and Brown communities. 

She recently collaborated with hair care line, Dark & Lovely in partnership with Sims 4 for a campaign called “Play In Color”

Danielle’s impact on the gaming industry goes beyond altering program codes to make it function differently than the original gaming version. She shared in an interview that, “collaborating with creators is exceptionally important. It’s inspiring their communities, supporting their journey, uplifting their voices and helping to craft the game around the community, who are the changemakers and game changers that make the game what it is today!”

Danielle is a beacon for bringing diversity and showing that not only women, but black women can thrive in excellence in the industry when you work together.

This article The Influence Of Women In The Gaming Industry was originally published on HerAgenda.com

Substack has emerged as a powerful tool that helps women monetize their knowledge and cultivate the communities that sustain and enrich their work.

The creator economy has opened avenues for professionals to share their expertise directly. For those building businesses around their insights, whether they are entrepreneurs, consultants, journalists, or artists, platforms that facilitate direct connection and monetization are invaluable.

Substack’s appeal lies in its creator-centric model. Creators own their email lists, ensuring a direct line to their audience, unlike social media algorithms. Adding integrated paid subscriptions is straightforward, providing premium content or perks. Community-building tools like discussion threads, Notes for quick updates, and subscriber-only Chat features foster dialogue and connection. This combination offers independence and empowers women to confidently share their expertise, charge for their value, and build loyal communities. 

Savvy creators actively use Substack’s comment sections and dedicated discussion threads to turn passive readers into active participants. Posing thoughtful questions related to posts encourages readers to share their own experiences and insights, building a sense of shared learning and connection. This transforms the newsletter from a monologue into a conversation hub.

According to Harvard Business Review author, strategy consultant, executive coach, and keynote speaker, Dorie Clark, ensuring the success of online membership communities can be a challenge.

“You have to attract enough participants to create a dynamic community and, far more challenging, create a high-quality user experience that keeps your participants engaged — and willing to keep paying — over time,” she wrote in this article. 

How Women Creators Make Substack Work

Successful women on Substack are actively cultivating online ecosystems where content, commerce, and community intertwine strategically. Here’s how a few are making it work in 2025.

Emily Sundberg: Feed Me, A Daily Business Newsletter

Known for her sharp reporting on consumer culture and writer of “the hottest business newsletter,” Emily uses Feed Me to deliver high-value, deep-dive analysis.

Her tiered value proposition hinges on a paid subscription offering exclusive, industry-specific content that business professionals rely on, proving how specialized knowledge can be directly monetized. Community forms around this shared professional interest, likely fostered through discussion threads reacting to her insightful takes. Plus, she’s also a popular LinkedIn creator.

Melanie Ehrenkranz: Laid Off

Melanie’s Substack primarily features interviews with people who have experienced layoffs, sharing their stories and lessons learned.

While there are paid perks for additional benefits, like access to the Laid Off Discord and Laid Off Pen Pals (“a program that matches you up with another reader to make the post-layoff experience a little less isolating and even kinda fun”), Substack offers a free community component focused on discussing the layoff experience, job searching, and gaining support from others in similar situations, making it a relevant resource for those seeking to understand and navigate the complexities of career paths.

Vivian Tu: EnRiched

Taking advantage of a huge social media presence, Vivian uses her Substack for accessible financial advice targeting Gen Z and Millennials. Her paid tier offers exclusive guides or tools, in-depth analysis, and researched perspectives on these topics reserved for paid subscribers seeking insights beyond typical surface-level commentary, including members-only live Q&A and giveaways.

Community builds around reader empowerment and financial literacy, with discussion threads serving as spaces to share wins, ask questions, and tackle complex money topics together with an authentic, relatable voice.

These creators showcase diverse paths: Emily monetizes niche business expertise, Melanie provides a sense of belonging in a challenging situation like being laid off, and Vivian translates social media reach into financial literacy empowerment. While their topics differ, a common thread is providing distinct value, whether informational or relational, that encourages readers to subscribe and participate.

The success of these women creators demonstrates that building a profitable, independent business on Substack doesn’t exclude building a strong community. By blending valuable content targeted to a specific niche with intentional use of engagement features, they foster direct connection and trust. This model, combining expertise with community, showcases a defining path for women shaping the future of independent work online. 

This article How These 3 Women Built Profitable Communities On Substack was originally published on HerAgenda.com

Journaling is a personal, therapeutic way to express yourself in the written form. You can manually write with paper and pen or type, but the art of journaling is designed to help you express your thoughts and feelings in the moment. This brain exercise is known to alleviate stress, create self-awareness, and tap into your inner self.

Over time you’ll recognize your growth, your patterns, and most of all, your strength. Here are a few tips to help you get started.

Try Out Different Methods Of Journaling

“The ‘traditional’ method of journaling usually looks like pen to paper in a notebook,” said Jessica Gaddy, Licensed Clinical Social Worker. “I often encourage my clients to get creative and choose a method that feels natural and sustainable for them, especially if it helps with consistency.”

 Journaling can take many forms: 

• Notes in your phone
• Voice memos
• Videos
• Poetry
• Songs
• Photography (bonus points for meaningful captions)
• Drawing
• Scrapbooking
• Collages

Learn Journaling Styles

According to Claudia Giolitti-Wright, founder of Psychotherapy for Young Women, there’s no one-size-fits-all approach. There are a variety of styles to pick from.

• Freewriting: Letting your thoughts flow without editing. Whatever comes up is valid and welcome.
• Prompt journaling: Using thoughtful questions to guide clients (Think: “What do I need right now?” or “What am I avoiding?”). We use this when we are trying to gain more clarity about a specific topic or process a specific event or fear.
• Gratitude lists: A few small things you’re thankful for each day. This is especially powerful for anxiety and depression, which are conditions that impair your ability to feel safe and see the good things that are happening around you.
• Mood or habit tracking: A great way to notice emotional or physical patterns. Another helpful one to gather information and gain clarity on mood fluctuations and emotional/behavioral patterns.
• Letters you don’t send: A powerful way to get closure or connect with parts of yourself or loved ones you lost. You can also write letters to ones who have harmed or hurt you, which can be very therapeutic.

Journaling’s Mental Health And Stress Relief Benefits

“Journaling can improve your mental health by improving your self-awareness, helping you identify triggers, how you respond to stress, and building emotional intelligence,” Jessica said.

“Journaling helps quiet the mental noise,” Claudia said. “When we’re overwhelmed or anxious, our thoughts can swirl in circles. Getting them out on paper helps us process what’s really going on, and sometimes just seeing it in front of us brings a huge sense of relief.”

Initiating Your Journaling Journey

The beauty of journaling is you make it what you want. There are no rules, and you get to personalize it to your standard.

“To make journaling feel more intentional and enjoyable, consider creating a calm environment, like playing soft music or lighting a favorite candle, to help you slow down and dedicate that time to yourself,” Jessica said.

Additionally, Jessica said if you prefer digital journaling, many apps now offer push notifications to remind you to write. You can try scheduling these reminders during natural breaks in your day or times that align with other existing habits.

If You’re Still Unsure About Journaling

“I hear this a lot: ‘I don’t know what to write’ or ‘I’m not a writer,’” Claudia said. “But journaling isn’t about being a good writer, it’s about giving yourself space to feel and reflect.”

Just give it a try and see if it changes anything for you. Then try another time in a different way. There are different styles and methods that resonate for each person, you just have to find yours.

Jessica suggests giving yourself grace along this journey because there’s no “right” or “wrong” way to journal, and Claudia says journaling doesn’t need to be fancy or profound. It just needs to feel like you. 

This article How To Embrace Journaling As A Daily Practice was originally published on HerAgenda.com